Webinar: How to survive Amazon Suspensions.
Amazon Account suspensions are super scary, but they are not the end of the world. My businesses have successfully reactivated accounts multiple times and in this webinar, I will go through best practices for how to recover accounts and how to avoid suspension in the first place Time: 7th October 2021. 3p.m. UK time. Location: […]
Boosting your Amazon sales: Sponsored Products, Amazon Business and Dynamic Pricing
Dynamic Pricing With price being a significant factor in determining which offer gets placed into the buy box, it is vital to monitor price carefully and adjust pricing to remain competitive. If you are selling many products, it becomes impractical to price manually, and it is best to use one of the many ‘repricers’ available […]
Amazon Fulfilment Options: FBA, SFP, Pan-EU FBA and FBM
Fulfilment is a significant factor on Amazon as it is a crucial factor in buy box ranking. Merchants can choose between Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM), and Seller Fulfilled Prime (SFP). Fulfilled by Amazon FBA is Amazon’s wildly popular fulfilment service. Items are stored in Amazon warehouses and shipped by Amazon to […]
Amazon for Brands – Brand Registry, Branded Storefronts & FBA
Brand Registry Amazon actively encourages brands to sell directly to Amazon customer and has launched a range of tools to enable brands to protect and promote their brand on Amazon. Brand Registry enables brand trademark owners to register their brand with Amazon. Once the brand is registered, brand owners can do the following: Create a […]
Amazon Search Optimisation
In effect, Amazon is one of the world’s biggest search engines and rivals Google as the first port of call for consumers researching products. As Amazon search has become more important to merchants, a new discipline of Amazon Search Optimisation has emerged, explicitly focused on improving performance in the Amazon search. What is Amazon Search […]
Creating an Amazon listing
Matching Against the Amazon Catalogue On Amazon, to list a product, a seller can add their offer to the existing product listing page. Each barcoded product should only have one entry in the catalogue. To add an offer to a current product, a seller must specify the following information: Offer price. Quantity available. Condition (new, […]
Anatomy of an Amazon listing
Each product in the Amazon catalogue has a single listing on the website, known as a product detail page. The product detail page will display information about the product and give several buying options. Title. The product title is a maximum of 200 characters, and you should aim for at least 80 characters. Include your […]
Amazon Feedback and A-Z Claims
Amazon buyers get the opportunity to leave feedback for sellers, but only about 5-10% do. Feedback is on a scale of 1 to 5 with 1 or 2 a negative, 3 neutral and 4 or 5 a positive. Feedback is used to measure seller performance and feeds into Buy Box performance. As a negative feedback […]
Amazon Account levels and fees
The Amazon marketplace is available to all Amazon members, but Amazon has different subscription levels for individuals and business customers. Basic Account Every Amazon user can add their offers to most products within the Amazon catalogue. To add an offer, a seller stipulates a condition, a quantity, and a price. The product is then displayed […]
Amazon Fulfilment Options DIT Seminar – FBA, FBM, SFP and Inventory Replenishment
Webinar we ran for the Department of International Trade in the UK on Amazon fulfilment options. Topics covered included: Fulfilment options including FBA Fulfilment options What is FBA Creating FBA listings Creating shipping plans Managing stock levels