MailChimp Email Domain Authentication
Email Domain Authentication in Mailchimp Domains are an important part of creating the online identity of your business. Sending your email campaign from your domain makes it more trusted by recipients, memorable, and findable online. You can send emails from MailChimp using free email services such as Gmail. However, emails coming from free emails will […]
Keyword Research for Search Engine Optimisation (SEO)
Keyword research involves finding and analysing keywords your ideal website visitors enter into search engines. It enables you to target the most effective keywords when creating content. The goal of keyword research is to: Benefits of keyword research Improved targeting Effective keyword research can provide insights into current search trends and help you create content […]
Technical SEO: Site Configuration
Technical SEO refers to the behind-the-scenes set-up of your website, which can improve (or at least not hinder) your SEO performance. This document discusses technical SEO factors related to your site’s configuration. Use HTTPS HTTPS is a secure version of HTTP. It helps protect sensitive user information like passwords and credit card details. Implementing HTTPS […]
Understanding Off-Page SEO: Link Building, Brand Mentions, E-A-T and Social Media
Off-page SEO includes tasks done off a website to boost the site’s search engine rankings. Off-page SEO activities include link building, encouraging branded searches, and increasing engagement on social media. Off-page SEO aims to get users and search engines to see your site as more trustworthy and authoritative. It is one of the corner stones […]
Why Link Building is Important to SEO
Link building is the process of building hyperlinks (or “backlinks”) to a website to improve search engine performance. High-quality sites will naturally attract links over time. However, you may actively wish to solicit links from relevant sites to build a site’s authority more quickly. Why is link-building important Backlinks are the most important factor used […]
On Page vs Off Page vs Technical SEO Tutorial
Most SEO tactics fall into three categories: On-page SEO Off-page SEO Technical SEO All three are vital to your SEO performance, however, they are very different. On-page SEO On-Page SEO refers to actions taken on your website to help search engines to better rank and understand your content. These include optimisation of your site’s content, […]
Introduction to Google Display Ads
Display Ads – Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable advertisers to reach people on millions of websites, apps and Google-owned properties such as YouTube and Gmail. Benefits of Display Ads Expand beyond Google Search. Display campaigns reach people on 35 million websites and apps worldwide including […]
Creating Google Performanc Max Ad Campaigns
Performance Max Performance Max is a goal-based ad format that allows advertisers to access all Google Ads campaign types from a single campaign. It is a highly automated advertising programme that uses machine learning to optimise your ads and bidding in real-time. This makes this campaign type quick and easy to set up and to […]
How to use Google Ads Editor
Google Ads Editor is a free, downloadable application that lets you work offline and make bulk changes quickly and easily. The application is downloaded from the Google Ads site: https://ads.google.com/intl/en/adseditor/thankyou/ Benefits of Google Ads editor The Google Ads editor has multiple time saving features. Make changes offline Make multiple changes at once Edit multiple accounts […]
Creating Google Ads Search Campaigns
Search Ads appear at the top of the Search Engine Results Page (SERPS). To create search ads, advertisersspecify targets (Keywords) for which they wish their ads to appear and a maximum cost per click(CPC) they are willing to pay.