Using Email Marketing to Increase sales with Kelsey Johnson from AWeber

In this week’s podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business.  Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at […]

Using AI to improve customer retention with Shanif Dhanani from Apteo

Using AI to improve customer retention with Shanif Dhanani from Apteo Apteo is a platform which uses AI to automate and personalise marketing campaigns.  We talked to Shanif Dhanani from Apteo to get their tips on how to increase your customer retention and how AI can help. 5 Top things which eCommerce stores should be […]

How to Automate your Shopify Store with Kaus Manjita from getmason.io

In this week’s podcast, Trevor talked to Kaus from Mason, a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and Benefits of automating a Shopify store? Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save […]

Increasing Cross Border Sales with Andy Hooper from Global eCommerce Experts

International Ecommerce Opportunity In this week’s episode of the eCommerce Odyssey Podcast, Trevor talked to Andy Hooper from Global eCommerce Experts about all things Cross Border Trade. The Cross border Opportunity is as big as ever Brexit and the general economic condition have made international trade more difficult.  However, merchants should not give up on […]

How to use Shipping Updates to Increase Repeat Purchases on Shopify

In this week’s eCommerce Odyssey Podcast I talked to Kiril Kirilov cofounder of rush.app about how they improve delivery communication on Shopify. Rush is an app that is deeply integrated with over 400 couriers with the aim of closing the loop between ordering and delivery. Not only do they help improve customer service, but they […]

Understanding Amazon FBA Fees

There are several different fees to consider when sending FBA stock: Fulfilment fees.  A fulfilment fee is changed on each order based on the item size Storage fees.  A monthly storage fee is charged based on the actual storage used Optional fees.  These are fees for optional extras such as labelling, Fulfilment fees FBA fulfilment […]

Understanding FBA Settings

Before sending up your FBA inventory for the the first time there are a number of setting which must be specified in Settings > Fulfilment by Amazon. Cross border fulfilment settings.  Pan European FBA is a programme where listings can be delivered across Europe at the delivery rate of the ordering country.  To qualify a […]

Creating Amazon FBA listings (or convert FBM to FBA)

There are several options for creating FBA items. This post looks at how to convert FBM to FBA and also how to create new products as FBA listings. Converting items form FBM to FBA – Manually FBM items can be converted to FBA listings one at a time via the Manage inventory screen. The process […]

How to select keywords for your Amazon product listings

For a product to appear in the Amazon search, the product listing must contain the searched keyword. Without it, the customer will not see your product. Include all the relevant keywords on your product page. A listing contains many content areas and we will be discussing how to create an optimised listing later on. When […]

Managing Cross-Border Amazon sales

Managing sales obtained on Amazon sites outside your home country is much the same on all Amazon sites, however there are some additional factors to consider: Customer service Customer service should be in the native language of the site. There are companies to whom it is possible to outsource international customer service, however from experience, […]