Email Domain Authentication in Mailchimp

Domains are an important part of creating the online identity of your business. Sending your email campaign from your domain makes it more trusted by recipients, memorable, and findable online.

You can send emails from MailChimp using free email services such as Gmail. However, emails coming from free emails will not have your branding and will be more likely to arrive in the spam folder.

Email Domain Authentication

Setting up email authentication for your domain helps your emails reach subscribers’ inboxes. Inbox service providers (ISPs) like Gmail want to ensure that emails are legitimate. There are security processes used to help filter malicious users and spam.

Authentication is critical to the deliverability of your email campaigns from Mailchimp. It provides a trackable identifier that demonstrates to your subscribers’ ISP that you are a legitimate sender and improves the chances of your email getting to their inbox.

Benefits of Email Authentication

Authenticating your domain has three important benefits:

• Custom Domain. It removes the Mailchimp authentication information ( “via mcsv.net” or “on behalf of mcsv.net”) next to your From name in certain email clients.
• Improves deliverability. It helps your email arrive in the inboxes rather than the spam or junk folders.
• Improves Branding. It enables you to use Brand Indicators for Message Identification (BIMI) to display your logo prominently in your recipients’ inboxes.

Authenticating your email domain

To authenticate your domain, you will need to paste information from Mailchimp into your domain’s DNS records. To authenticate your domain, visit Settings > Account > Domains from the top RHS menu.