How to use Google Campaign Settings
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting them. Benefits of Keyword planner Discover new keywords. The planner suggests keywords related to your products, services or website. Monthly search estimates. Get estimates on […]
How to use Google Keyword Planner
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting them. Benefits of Keyword planner Discover new keywords. The planner suggests keywords related to your products, services or website. Monthly search estimates. Get estimates on […]
Google Ads Account Structure
Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is associated with a unique email address, password, and billing information. Campaign. Campaigns each have a budget and settings that specify where ads appear. Ad group. Ad groups contain a group of similar ads and keywords. Organising your […]
How to setup Google Ads Conversion Tracking
Conversion tracking is Google Ads functionality that records what happens after a user interacts with your ads and performs an action. An action could be purchasing a product, signing up for a newsletter, calling your business or downloading an app. If a customer completes an action you have defined as important, this is called a […]
Google Ads Campaign Types – Search, Display, Shopping, Performance Max, Discover, Local & Smart
Choosing Campaign type Google is a sophisticated advertising platform offering various advertising formats that suit different advertising goals. Your choice of campaign type will be determined by your marketing goals, brand strategy and how much time you have available to manage campaigns. Campaign types include: Search Display Video Shopping App Local Performance Max Discovery Search […]
Creating & Optimising Google Dynamic Search Ads
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep your campaigns up to date using all relevant keywords. Dynamic Search Ad headlines are generated using your website’s content. This keeps your ads relevant and […]
Google Keyword Match Types
Keyword Matching Types Keywords are words or phrases used to match ads with the terms for which people are searching. The keyword match types determine how closely the keyword must to match with the user’s search so that the ad can be included in the auction. For example, Broad Match will serve your ad to […]
eCommerce Fulfilment with Harry Drajpunch from Amware
Also available as a podcast. In this week’s show, Trevor talks to Harry Drajpunch from Amware about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house or 3PL – what services do they offer? What mistakes do people make with fulfilment? What kind of merchants does fulfilment work best for? What […]
How to Increase eCommerce Cross Border Sales through Amazon, eBay and Shopify
Selling cross border is a great way to increase sales. In our retail company, Hello Baby, 50% of our sales are exported. Selling internationally is trickier for several reasons, but if you persevere, it can be a significant driver for your business Supplier issues Due to international distribution agreements, some suppliers will not allow you […]
Creating Standard and Performance Max Google Shopping Campaigns
Standard Shopping Campaigns Standard shopping campaigns are the original format of Google Shopping campaigns. Unlike Performance Max campaigns, they give the user multiple options to make adjustments to optimise campaign settings. Unlike Performance Max shopping campaigns, Standard Shopping campaigns do not include retargeting, which must be set up separately. Campaign Setup Campaign name Enter a […]