eBay Listing Best Practice
We are frequently asked about best practise for eBay listings and so we thought we should collect together all the best sources for eBay optimi-sation advice. eBay Gold Standard Listings eBay have produced the following guide for creating ‘Gold Standard Listings’. All reasonably entry level stuff but relevant nevertheless. ListSmart List Smart is a recently launched tool which […]
Pros and Cons of Amazon FBA
Amazon FBA programme is a great way to reach prime customer in the UK and beyond. It is cheap to use with no long-term contracts and international in scope. However, there are some quirks of the system which sometimes make it a challenge to manage. Pros PAYG fulfilment house with benefits Unlike most fulfilment houses, […]
Organising Amazon Sponsored Products and Brands Campaigns
Adgroups A Sponsored Products Campaign is made up of one or more adgroups. These adgroups contain: As all products share the bids and other targeting in an ad group, it is best to include products of the same brand, category or products of a similar margin. When a campaign is initially created, it will have […]
Blogging for Business
Blogs can be a powerful tool for businesses, allowing them to promote their brand and form closer bonds with their customers. A blog can be used in several ways according to your business requirements, but all centred around the idea of two-way communication with customers as well as general marketing and business development. What Makes […]
YouTube for Business
YouTube is a free video sharing site where over two billion users watch a billion hours of videos every day. The site is the second most popular site online (after Google.com) and is also the second largest search engine (Source: YouTube). Despite its massive popularity, only 9% of small businesses have a YouTube Channel (Source: […]
Introduction to Pinterest for Business
Pinterest is a visual discovery network that can be used to find ideas for projects and interests. It is a way to virtually collect and categorise things you like. Pinners come to the platform for inspiration or ‘Pinspiration.’ They are planning their weddings, dream vacations, and holiday dinners. And because of that, they are not […]
Introduction to Twitter for Business
Twitter is a ‘microblogging’ platform that allows users to send and receive short posts called tweets. Tweets are up to 280 characters long and can include links to relevant websites and images. Twitter users follow other users and if you follow someone, you can see their tweets in your Twitter ‘timeline’. You can choose to […]
Introduction to Instagram
Instagram is a visual social media platform that enables photo and video sharing via its mobile app. Users can take, edit, and publish visual content for their followers to interact with thorough likes, comments, and shares. With over a billion users, Instagram, bought by Facebook in 2012, has become a part of daily life. Over […]
Introduction to Facebook Ads
One out of every ten advertising dollars is spent on Facebook advertising (Source Hubspot). Its ability to enable businesses to reach customers based on their likes, interests, and behaviours has made it a hugely successful and sometimes controversial advertising medium. Facebook has the following advantages for advertisers: Huge Active User Base Facebook is where we […]
Introduction to Facebook for Business
Facebook is world dominating. 68% of people in North America use the platform and 50% in Europe (source Statista) Since its launch, Facebook has become an integral part of people’s online social presence. For many people, Facebook is the only online social network they use, though the level of engagement obvious varies. Facebook is built […]