Interview with Jamie Riddell from Escaping Gravity

Jamie Riddell has been at the forefront of Search Engine Optimisation for over 20 years and his latest venture is Escaping Gravity, a Global SEO agency for Challenger brands.

SEO was one of the first things which got me excited about eCommerce, so it was great to discuss the latest developments with Jamie.

Amongst other things, we chatted about:

  • Over the last few years, paid search results are taking up more space on the SERPs.  Does that mean that natural search is less important for retailers?
  • I notice that Amazon seems to appear prominently in the SERPs for product-related searches.  Is it becoming more difficult for ‘challenger brands’ to make an impact?  Is it a case of the Matthew effect (‘For to everyone who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away.’)
  • Should SEO have a higher ROI than other (paid) forms of online promotion?
  • How important is getting excellent quality links vs creating great content?
  • Google is implementing core web metrics soon, how much effect do you think this will have on retailers, may of which have slow sites 
  • What has inspired you recently?

Interview with Kaitlyn Study of South Street and Co Marketing Agency Ecommerce Odyssey Podcast

In this week's edition of the eCommerce Odyssey Podcast, Trevor talks to Kaitlyn Study of South Street and Co, a marketing agency based in Orlando, Florida, USA.South Street & Co. was established in 2015 and helps small business owners reach more customers through great digital marketing, design and automation.Kaitlyn Study original set her business up as a side hustle, and it quickly grew into a full-time business.We discussed:How Kaitlyn started South Street and coThe importance of local searchMarketing automationThe platforms they useThe importance of coachingKaitlyn's advice for starting your side hustle!What has inspired her recentlyKaitlyn talked to Trevor Ginn from, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.
  1. Interview with Kaitlyn Study of South Street and Co Marketing Agency
  2. Interview with Juan Ignacio García Braschi, Founder of Boopos
  3. Interview with Issac Kuhlman from Real Coaching
  4. Interview with Lesley Hensell from Riverbend Consulting
  5. Interview with Simon Severino, CEO and founder of Strategy Sprints