Interview with Jamie Riddell from Escaping Gravity

Jamie Riddell has been at the forefront of Search Engine Optimisation for over 20 years and his latest venture is Escaping Gravity, a Global SEO agency for Challenger brands.

SEO was one of the first things which got me excited about eCommerce, so it was great to discuss the latest developments with Jamie.

Amongst other things, we chatted about:

  • Over the last few years, paid search results are taking up more space on the SERPs.  Does that mean that natural search is less important for retailers?
  • I notice that Amazon seems to appear prominently in the SERPs for product-related searches.  Is it becoming more difficult for ‘challenger brands’ to make an impact?  Is it a case of the Matthew effect (‘For to everyone who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away.’)
  • Should SEO have a higher ROI than other (paid) forms of online promotion?
  • How important is getting excellent quality links vs creating great content?
  • Google is implementing core web metrics soon, how much effect do you think this will have on retailers, may of which have slow sites 
  • What has inspired you recently?

Interview with Neil Twa from Voltage Direct Marketing Ecommerce Odyssey Podcast

Neil Twa is the founder of Voltage Direct marketing, an Amazon growth consultancy. Voltage specialises in launching its own private label brands and coaching others to launch their own successful Amazon businesses. We discussed:How did you start VoltageWhat does your sixleaf software do?How do you identify good products to sell on Amazon?Tell me about your FBA investment business VoltageThere are a lot of businesses making acquisitions in the FBA space right now – is this a bubble that is going to burst?What are the most successful Amazon sellers doing right?What has inspired you recently?Neil was talking to Trevor Ginn from, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.
  1. Interview with Neil Twa from Voltage Direct Marketing
  2. Interview with Dr Traffic – Social Media Agency
  3. Interview with Dan Marsland from Payoneer – Online Payment Provider
  4. Interview with Jamie Ridell Founder of Escaping Gravity – Global SEO Agency
  5. Interview with Jason Russell from Magentity