Interview with Jamie Riddell from Escaping Gravity

Jamie Riddell has been at the forefront of Search Engine Optimisation for over 20 years and his latest venture is Escaping Gravity, a Global SEO agency for Challenger brands.

SEO was one of the first things which got me excited about eCommerce, so it was great to discuss the latest developments with Jamie.

Amongst other things, we chatted about:

  • Over the last few years, paid search results are taking up more space on the SERPs.  Does that mean that natural search is less important for retailers?
  • I notice that Amazon seems to appear prominently in the SERPs for product-related searches.  Is it becoming more difficult for ‘challenger brands’ to make an impact?  Is it a case of the Matthew effect (‘For to everyone who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away.’)
  • Should SEO have a higher ROI than other (paid) forms of online promotion?
  • How important is getting excellent quality links vs creating great content?
  • Google is implementing core web metrics soon, how much effect do you think this will have on retailers, may of which have slow sites 
  • What has inspired you recently?

Chloe Thomas – Ecommerce MasterPlan Ecommerce Odyssey Podcast

Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker.We talked about:Tell us about what you do?How did you get started?How do you describe yourself – a writer, podcaster, ecommerce nerd?You work with a number of channels e.g. podcast, books etc. Which gets the best engagement?Which do you enjoy most?How long do you think it requires to get traction with a podcast/training business?What has inspired you recently?If you have time I recommend checking out the eCommerce MasterPlan podcast and also her other podcast Keep OptimisingChloe was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.
  1. Chloe Thomas – Ecommerce MasterPlan
  2. Rosie Bailey from Nibble – Negotiation Chatbot
  3. Interview with Neil Twa from Voltage Direct Marketing
  4. Interview with Dr Traffic – Social Media Agency
  5. Interview with Dan Marsland from Payoneer – Online Payment Provider