Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across all platforms. This means your brand can reach millions of people, increasing your brand’s reputation and sales. Social media also allows you to interact with customers and share brand-related content, making your enterprise more authentic and customer-centric. Lastly, you can achieve all these benefits for a lower cost than traditional marketing channels.
If you’re a startup company looking for ways to improve your business, here are five social media marketing campaigns and tools you can utilise:
Influencer marketing campaigns
Influencer marketing is one of the most popular social media marketing strategies today. Over 60% of marketers agree that influencer marketing results in a higher return on investment (ROI) than traditional advertising. Consumers consider influencers to be more genuine and natural, making it easier for them to trust the products recommended to them. However, choosing the right influencer for your brand is important. If your brand specialises in health and beauty products, it’s best to have someone with expertise or background on these topics. Their credibility will translate to your credibility as a brand. Brands can collaborate with influencers to run giveaways to increase their reach and engagement.
If you’re thinking of what content to publish next, you can execute a gratitude campaign. This involves posts that acknowledge your partners, employees, and consumers for trusting or working with your brand. As a matter of fact, saying thank you to those who’ve helped you lets you exhibit good etiquette that enables you to foster trust and strengthen your relationships with others, especially your target audience. For instance, replying with a simple “thank you” to customers who share their purchases or feedback about your brand on social media allows you to show that you’re a brand that values its customers. In the end, those who had a good customer experience with your brand will most likely recommend your product or service to their friends and family.
Social media advertising tools
Unlike traditional media, where limited consumers can see your ad, social media advertising lets you promote your brand online, where it can appear on various people’s timelines. You can even change the target audience to suit your desired consumer profile. For instance, Facebook Ads for businesses let you filter viewers according to their interests. So if you sell technology-related products, you can modify your settings to target those who are interested in technology. With this, you’ll appear on consumers who are more likely to purchase your products. That’s why if you want to increase your brand awareness and sales at the same time, using social media advertising like Facebook Ads is a great addition to your marketing strategy.
Social media scheduling software
When you’re already present online, the next step you need to do is to remain active on social media. When you become inactive on your accounts, you will not only potentially lose followers but also miss out on opportunities to interact with existing and future customers. Consistently posting content on social media using blogs or photos is what will let your audience know that you exist. Luckily, you don’t need to be online daily to achieve consistency. With social media scheduling tools like SocialPilot, you can create custom posts for each social media platform and even schedule future posts.
Social media monitoring tools
Lastly, you can use social media monitoring tools to boost your marketing strategies. This enables you to find everything relevant to your brand on social media and gives you a deeper understanding of how consumers online perceive your brand. As a result, you can modify your existing social media campaigns to suit your business goals. Similarly, there are online tools today that can help you do the job. This includes Sprout Social, a social media management software that lets you monitor both your brand and competitors across different social channels like Twitter, Facebook, and Instagram. That way, you can tweak your own social media marketing campaigns accordingly for greater effectiveness.