In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss:
- Growing in a maturing market
- How brand keep a competitive edge on Amazon
- Importance of reviews
- Grow strategies for advertising on Amazon
- Getting product retail ready
- Measuring performance ACoS or TACoS?
Nuanced Media has written a 2022 Amazon strategy guide which is available from their website – well worth a read!
Also available as a podcast.