The State of the Amazon Marketplace with Ryan Flannagan of Nuanced Media

In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss:

  • Growing in a maturing market
  • How brand keep a competitive edge on Amazon
  • Importance of reviews
  • Grow strategies for advertising on Amazon
  • Getting product retail ready
  • Measuring performance ACoS or TACoS?

Nuanced Media has written a 2022 Amazon strategy guide which is available from their website – well worth a read!

Also available as a podcast.



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