Amazon Search Optimisation
In effect, Amazon is one of the world’s biggest search engines and rivals Google as the first port of call for consumers researching products. As Amazon search has become more important to merchants, a new discipline of Amazon Search Optimisation has emerged, explicitly focused on improving performance in the Amazon search. What is Amazon Search […]
Creating an Amazon listing
Matching Against the Amazon Catalogue On Amazon, to list a product, a seller can add their offer to the existing product listing page. Each barcoded product should only have one entry in the catalogue. To add an offer to a current product, a seller must specify the following information: Offer price. Quantity available. Condition (new, […]
Anatomy of an Amazon listing
Each product in the Amazon catalogue has a single listing on the website, known as a product detail page. The product detail page will display information about the product and give several buying options. Title. The product title is a maximum of 200 characters, and you should aim for at least 80 characters. Include your […]
Amazon Feedback and A-Z Claims
Amazon buyers get the opportunity to leave feedback for sellers, but only about 5-10% do. Feedback is on a scale of 1 to 5 with 1 or 2 a negative, 3 neutral and 4 or 5 a positive. Feedback is used to measure seller performance and feeds into Buy Box performance. As a negative feedback […]
Amazon Account levels and fees
The Amazon marketplace is available to all Amazon members, but Amazon has different subscription levels for individuals and business customers. Basic Account Every Amazon user can add their offers to most products within the Amazon catalogue. To add an offer, a seller stipulates a condition, a quantity, and a price. The product is then displayed […]
Alternative International eCommerce Marketplaces
The are many online marketplaces worldwide, but only a few are of interest to western merchants, either because they are too small or the setup and management is too complicated. Self-service marketplaces are cheaper and easier to run than those requiring a local partner. Below is a (very) incomplete list of online marketplaces. CDiscount With […]
Selling Internationally on eBay
eBay has customers all over the world, and by offering to ship to international locations, opens your products to a global market at no additional cost. Standard International Selling The easiest way to sell internationally with eBay is to list on your domestic eBay site but add international shipping options. This item will then appear […]
eBay Promoted listings
eBay Promoted system is a simple yet effective advertising system for boosting your eBay sales. Unlike Amazon Sponsored Products or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. Instead, the merchant chooses a level of additional commission to pay for the promoted listing. If the listing does not sell, then there is no […]
eBay Feedback & Seller Performance
eBay Feedback Once the transaction has is completed and the item dispatched, the counterparties can leave feedback for each other, commenting on how the trade went. Feedback has three elements: A comment, e.g. Great eBayer, highly recommended!!!! A mark. Buyers can mark a transaction as a positive (+1), negative (-1) or neutral (0) experience. Sellers […]
Understanding eBay Best Match Search
When buyers search on eBay, the default order of results is called Best Match. eBay says it is designed to show the most relevant listings, considering the things users find most important when they are deciding what to buy. This includes: How closely the listing matches the buyer’s search terms Listing performance, e.g., sales, conversion […]