Creating Google Ads Search Campaigns
Search Ads appear at the top of the Search Engine Results Page (SERPS). To create search ads, advertisersspecify targets (Keywords) for which they wish their ads to appear and a maximum cost per click(CPC) they are willing to pay.
How to use Google Campaign Settings
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting them. Benefits of Keyword planner Discover new keywords. The planner suggests keywords related to your products, services or website. Monthly search estimates. Get estimates on […]
How to use Google Keyword Planner
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting them. Benefits of Keyword planner Discover new keywords. The planner suggests keywords related to your products, services or website. Monthly search estimates. Get estimates on […]
Google Ads Account Structure
Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is associated with a unique email address, password, and billing information. Campaign. Campaigns each have a budget and settings that specify where ads appear. Ad group. Ad groups contain a group of similar ads and keywords. Organising your […]
How to setup Google Ads Conversion Tracking
Conversion tracking is Google Ads functionality that records what happens after a user interacts with your ads and performs an action. An action could be purchasing a product, signing up for a newsletter, calling your business or downloading an app. If a customer completes an action you have defined as important, this is called a […]
Social Media Marketing for Startups: 5 Campaigns and Tools You Can Launch
Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across all platforms. This means your brand can reach millions of people, increasing your brand’s reputation and sales. Social media also allows you to interact with […]
Monitoring Google Ads Performance
Basic Metrics There are Four basic metrics for PPC ad campaigns: Impression. An impression is the number of viewers to whom the ad is displayed. Impressions measure how often Google has displayed your ads, i.e. how relevant it considers your ads are to its users. Click. A click is an instance of a viewer clicking […]
Google Ads Campaign Types – Search, Display, Shopping, Performance Max, Discover, Local & Smart
Choosing Campaign type Google is a sophisticated advertising platform offering various advertising formats that suit different advertising goals. Your choice of campaign type will be determined by your marketing goals, brand strategy and how much time you have available to manage campaigns. Campaign types include: Search Display Video Shopping App Local Performance Max Discovery Search […]
How to Manage your eCommerce Cashflow with Matt Putra from Eightx
Also available as a podcast. In this week’s podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash flow? What problems can people have? How to avoid problems these problems Tips for optimising cashflow How can eCommerce businesses get funds to grow? 2023 […]
Creating & Optimising Google Dynamic Search Ads
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep your campaigns up to date using all relevant keywords. Dynamic Search Ad headlines are generated using your website’s content. This keeps your ads relevant and […]