Creating & Optimising Google Dynamic Search Ads
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep your campaigns up to date using all relevant keywords. Dynamic Search Ad headlines are generated using your website’s content. This keeps your ads relevant and […]
Google Keyword Match Types
Keyword Matching Types Keywords are words or phrases used to match ads with the terms for which people are searching. The keyword match types determine how closely the keyword must to match with the user’s search so that the ad can be included in the auction. For example, Broad Match will serve your ad to […]
How to Launch a Successful DTC Brand with Matt Orlic from Inspired Brands
Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor his formula for success!
How to Use Google Ads Targeting
Google ads can be optimised to improve ROI by focusing their targeting. A range of targeting options are available. These include: Keyword targeting (covered in another video) Device targeting. Targeting by mobile, tablet or desktop Location targeting. Targeting by country or region Ad scheduling. Bid different amounts at different times of day Audience targeting. Advertise […]
How to Use Google Ads Bid Strategies
With Google Ads, there are several ways to bid for your ads, known as bid strategies. These include focusing on clicks, impressions, conversions or video ad views. Account Objectives Different advertisers will have different objectives for their campaigns. Examples include: Conversions, i.e. Getting people to make a purchase or perform an action on your website […]
How to Optimise Performance Max & Standard Google Shopping Campaigns
Add Audience signals It is best practice to add customer and other audience data to your Performance Max Campaigns and continually add new people to those lists. Track conversions Performance Max Campaigns use conversion tracking of online sales to calculate your RoAS and hence the level of the bid for your products. It is, therefore, […]
eCommerce Fulfilment with Harry Drajpunch from Amware
Also available as a podcast. In this week’s show, Trevor talks to Harry Drajpunch from Amware about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house or 3PL – what services do they offer? What mistakes do people make with fulfilment? What kind of merchants does fulfilment work best for? What […]
How to Increase eCommerce Cross Border Sales through Amazon, eBay and Shopify
Selling cross border is a great way to increase sales. In our retail company, Hello Baby, 50% of our sales are exported. Selling internationally is trickier for several reasons, but if you persevere, it can be a significant driver for your business Supplier issues Due to international distribution agreements, some suppliers will not allow you […]
Creating Standard and Performance Max Google Shopping Campaigns
Standard Shopping Campaigns Standard shopping campaigns are the original format of Google Shopping campaigns. Unlike Performance Max campaigns, they give the user multiple options to make adjustments to optimise campaign settings. Unlike Performance Max shopping campaigns, Standard Shopping campaigns do not include retargeting, which must be set up separately. Campaign Setup Campaign name Enter a […]
How eCommerce Companies can Drive Sales using NFTs with Dimitri Nikolakakis from DimNiko Agency
In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can eCommerce businesses use NFTs Why would an eCommerce business want to do this? Can you give an example of successful NFT use What technology is […]