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Importance of the buy box The 83% of sales come from seller who hold the buy box. The Buy Box rotates between sellers (including Amazon) who have Buy Box Eligibility and are competitively priced. Although pricing is a major factor, having the lowest price does not guarantee the Buy Box. The Buy …
The easiest way to create inventory on Amazon is to match against items which already exist in the Amazon catalogue. This post looks at how to do this product by product and in bulk. Catalogue matching – individually If you have only a small number of products to create (less …
Amazon is a catalogue system. This means that each item (as defined by a unique barcode) will be represented by a single product details page. For example: Jaques the Peacock with EAN 0796714270135 has the Amazon ASIN B000I2MRLK. Most branded product listing on Amazon will have more than one seller, …
Amazon FBA programme is a great way to reach prime customer in the UK and beyond. It is cheap to use with no long-term contracts and international in scope. However, there are some quirks of the system which sometimes make it a challenge to manage. Pros PAYG fulfilment house with …
We are frequently asked about best practise for eBay listings and so we thought we should collect together all the best sources for eBay optimi-sation advice. eBay Gold Standard Listings eBay have produced the following guide for creating ‘Gold Standard Listings’. All reasonably entry level stuff but relevant nevertheless. ListSmart List Smart is …
Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some …
Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced …
Interested in starting an Amazon Business? This post summarises the stages required to set up an Amazon business, with links for more information. Stage 1: Account opening While opening an Amazon account is not difficult, it can take a few days, getting started early is best. In addition, Amazon can …
Dashboard The dashboard shows a snapshot of performance across all campaigns or portfolios of campaigns (if selected). In addition, the user can select up to five metrics to be displayed on the graph, which will show performance over time. Downloadable Reports Reports can be downloaded from the LHS menu (click …
In this episode of eCommerce Odyssey, Trevor talks to Dr Travis Zigler, an optometrist (eye doctor) turned eCommerce entrepreneur. Previously, he owned two optometry practices, which he sold in 2017 to focus on eCommerce. He is the founder of Eye Love, a brand focusing on a condition known as dry …
Adgroups A Sponsored Products Campaign is made up of one or more adgroups. These adgroups contain: As all products share the bids and other targeting in an ad group, it is best to include products of the same brand, category or products of a similar margin. When a campaign is …
Optimisation – Sponsored brands Low impressions (Products and brands) If your ad isn’t receiving impressions, there may be an issue with your keywords, bids, or budget. Low click through rates (Brands) If your ad is receiving impressions but few clicks, shoppers may not be responding to your ad creative. Test …
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