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Web analytics can give business owners essential metrics about the performance of their website. These metrics can tell merchants: Who their customers are? How they find your business What they do when they get to your website From within these metrics, businesses can choose Key Performance Indicators (KPIs) against which …

Setting up a Free Account You can try out Shopify free for 14 days without the requirement of entering credit card details.  When creating a Shopify account, you will need the following information Name and address Email (verification required) Shop name.  This is the name that is used in your …

Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker. We talked about: Tell us about what you do? How did you get started? How do you describe yourself …

Dynamic Pricing With price being a significant factor in determining which offer gets placed into the buy box, it is vital to monitor price carefully and adjust pricing to remain competitive. If you are selling many products, it becomes impractical to price manually, and it is best to use one …

Fulfilment is a significant factor on Amazon as it is a crucial factor in buy box ranking. Merchants can choose between Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM), and Seller Fulfilled Prime (SFP). Fulfilled by Amazon FBA is Amazon’s wildly popular fulfilment service. Items are stored in Amazon warehouses …

Brand Registry Amazon actively encourages brands to sell directly to Amazon customer and has launched a range of tools to enable brands to protect and promote their brand on Amazon. Brand Registry enables brand trademark owners to register their brand with Amazon. Once the brand is registered, brand owners can …

In effect, Amazon is one of the world’s biggest search engines and rivals Google as the first port of call for consumers researching products. As Amazon search has become more important to merchants, a new discipline of Amazon Search Optimisation has emerged, explicitly focused on improving performance in the Amazon …

Matching Against the Amazon Catalogue On Amazon, to list a product, a seller can add their offer to the existing product listing page. Each barcoded product should only have one entry in the catalogue. To add an offer to a current product, a seller must specify the following information: Offer …

Each product in the Amazon catalogue has a single listing on the website, known as a product detail page. The product detail page will display information about the product and give several buying options. Title. The product title is a maximum of 200 characters, and you should aim for at …

Amazon buyers get the opportunity to leave feedback for sellers, but only about 5-10% do. Feedback is on a scale of 1 to 5 with 1 or 2 a negative, 3 neutral and 4 or 5 a positive. Feedback is used to measure seller performance and feeds into Buy Box …

The Amazon marketplace is available to all Amazon members, but Amazon has different subscription levels for individuals and business customers. Basic Account Every Amazon user can add their offers to most products within the Amazon catalogue. To add an offer, a seller stipulates a condition, a quantity, and a price. …

The are many online marketplaces worldwide, but only a few are of interest to western merchants, either because they are too small or the setup and management is too complicated. Self-service marketplaces are cheaper and easier to run than those requiring a local partner. Below is a (very) incomplete list …