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eBay Feedback Once the transaction has is completed and the item dispatched, the counterparties can leave feedback for each other, commenting on how the trade went. Feedback has three elements: …
When buyers search on eBay, the default order of results is called Best Match. eBay says it is designed to show the most relevant listings, considering the things users find …
eBay Listing Types Auction Style eBay became successful on the strength of its online auction business. eBay auctions work like traditional ‘English’ offline auctions with bidders competing to win an …
Today Trevor interviewed Rosie Bailey from Nibble – a negotiation chatbot which makes haggling on your website fun! Questions we asked Rosie include: Can you tell me what Nibble is …
Google Ads have been around for 20 years, and it has developed into a complex suite of ad types. These include: Search. Text ads which appear alongside the Google search …
Targeting Google Ads enables advertisers to create highly targeted ads by adjusting for many aspects of user behaviour. An advertiser can optimise campaigns by changing bids based on performance and …
There is little point in running any advertising campaign if you do not track its effectiveness and act on this information. One of Paid Search advertising’s great benefits is that …
Budgets Budgets on Google ads are set at a daily level, averaged over a month, i.e., some days you may be under your daily budget and some days above, but …
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the …
When users search on Google, it will generate natural and Paid Search results. Both results are ranked with the most prestigious position at the top. If a user clicks on …
Google’s great insight that allowed them to build a better search engine was the value of links as a mechanism for differentiating between sites. Whereas earlier search engines just looked …
Our founder, Trevor Ginn has been featured on the eCommerce Master plan podcast! Trevor talks about his journey as an entrepreneur and his take on the future of ecommerce.
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