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eBay has customers all over the world, and by offering to ship to international locations, opens your products to a global market at no additional cost. Standard International Selling The easiest way to sell internationally with eBay is to list on your domestic eBay site but add international shipping options. …
eBay Promoted system is a simple yet effective advertising system for boosting your eBay sales. Unlike Amazon Sponsored Products or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. Instead, the merchant chooses a level of additional commission to pay for the promoted listing. If the listing does not …
eBay Feedback Once the transaction has is completed and the item dispatched, the counterparties can leave feedback for each other, commenting on how the trade went. Feedback has three elements: A comment, e.g. Great eBayer, highly recommended!!!! A mark. Buyers can mark a transaction as a positive (+1), negative (-1) …
When buyers search on eBay, the default order of results is called Best Match. eBay says it is designed to show the most relevant listings, considering the things users find most important when they are deciding what to buy. This includes: How closely the listing matches the buyer’s search terms …
eBay Listing Types Auction Style eBay became successful on the strength of its online auction business. eBay auctions work like traditional ‘English’ offline auctions with bidders competing to win an item with the highest bidder at the end of the auction the winner. Whereas English auctions do not end until …
Today Trevor interviewed Rosie Bailey from Nibble – a negotiation chatbot which makes haggling on your website fun! Questions we asked Rosie include: Can you tell me what Nibble is all about? Is this just a gimmick or the future of ecommerce? What results are you seeing for customers? What …
Google Ads have been around for 20 years, and it has developed into a complex suite of ad types. These include: Search. Text ads which appear alongside the Google search results Display. Text, image or rich media ads which appear on Google search network. Video. Video ads that appear on …
Targeting Google Ads enables advertisers to create highly targeted ads by adjusting for many aspects of user behaviour. An advertiser can optimise campaigns by changing bids based on performance and excluding unprofitable segments. Options include: Networks. Ads always display on Google search, but the advertiser can also select Google search …
There is little point in running any advertising campaign if you do not track its effectiveness and act on this information. One of Paid Search advertising’s great benefits is that it is highly trackable and return on investment can be calculated in a way that is just not possible with …
Budgets Budgets on Google ads are set at a daily level, averaged over a month, i.e., some days you may be under your daily budget and some days above, but over a month, you will not overspend. A Shared Budget option allows you to distribute one budget across multiple campaigns, …
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. Google displays a list of adverts next to the natural search …
When users search on Google, it will generate natural and Paid Search results. Both results are ranked with the most prestigious position at the top. If a user clicks on a Paid Search result, they are taken to the advertiser’s website, and the advertiser is charged. As the advertiser is …
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