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Technical SEO refers to the behind-the-scenes set-up of your website, which can improve (or at least not hinder) your SEO performance. This document discusses technical SEO factors related to your …
Maximising Index Inclusion Getting your site crawled and indexed is fundamental to showing up on the Search Engine Results Pages. As a website owner you want to ensure that as …
You should encourage sites to link to your content to build authority. Strategies can be passive (i.e. creating content which attracts links) or active (i.e. actively approaching sites for links. …
Off-page SEO includes tasks done off a website to boost the site’s search engine rankings. Off-page SEO activities include link building, encouraging branded searches, and increasing engagement on social media. …
Link building is the process of building hyperlinks (or “backlinks”) to a website to improve search engine performance. High-quality sites will naturally attract links over time. However, you may actively …
I had a great meeting with a retail start-up the other day. Made me think of the advice I would give myself when I was starting out. Here goes: Margins: …
Most SEO tactics fall into three categories: On-page SEO Off-page SEO Technical SEO All three are vital to your SEO performance, however, they are very different. On-page SEO On-Page SEO …
Domain, Brand and Spam Ranking factors This document is a summary of the complete list of ranking factors related to domains, brands and Spam, which can be found here: https://backlinko.com/google-ranking-factors …
Search Engines perform a marvellous feat. Based on a text query, they produce a list of (usually) relevant results from the billions of pages on the World Wide Web. Moreover, …
Display Ads – Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable advertisers to reach people on millions of websites, apps and Google-owned properties …
Performance Max Performance Max is a goal-based ad format that allows advertisers to access all Google Ads campaign types from a single campaign. It is a highly automated advertising programme …
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