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FBA fulfilment prices Amazon FBA items will have the same size banding across the EU. The rate card can be found here. Finding FBA fees for EU countries. There are two methods for doing this: 1.      Use the FBA calculator https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/index?lang=en_GB Using the ASIN. The ASIN is in the URL: …

Technical SEO refers to the behind-the-scenes set-up of your website, which can improve (or at least not hinder) your SEO performance.  This document discusses technical SEO factors related to your site’s configuration. Use HTTPS HTTPS is a secure version of HTTP. It helps protect sensitive user information like passwords and …

Maximising Index Inclusion Getting your site crawled and indexed is fundamental to showing up on the Search Engine Results Pages. As a website owner you want to ensure that as many of your pages are indexed as possible. Crawling issues Frequently a search engine will be able to access parts …

You should encourage sites to link to your content to build authority. Strategies can be passive (i.e. creating content which attracts links) or active (i.e. actively approaching sites for links. Whatever your plan, your site’s content must be high quality to make it worth linking to. High-quality content High-quality sites …

Off-page SEO includes tasks done off a website to boost the site’s search engine rankings. Off-page SEO activities include link building, encouraging branded searches, and increasing engagement on social media. Off-page SEO aims to get users and search engines to see your site as more trustworthy and authoritative. It is …

Link building is the process of building hyperlinks (or “backlinks”) to a website to improve search engine performance. High-quality sites will naturally attract links over time. However, you may actively wish to solicit links from relevant sites to build a site’s authority more quickly. Why is link-building important Backlinks are …

I had a great meeting with a retail start-up the other day.  Made me think of the advice I would give myself when I was starting out.  Here goes: Margins: Focus on high margins products as low margins make everything difficult. You can’t hire enough people; you can’t spend enough …

Most SEO tactics fall into three categories: On-page SEO Off-page SEO Technical SEO All three are vital to your SEO performance, however, they are very different. On-page SEO On-Page SEO refers to actions taken on your website to help search engines to better rank and understand your content. These include …

Domain, Brand and Spam Ranking factors This document is a summary of the complete list of ranking factors related to domains, brands and Spam, which can be found here: https://backlinko.com/google-ranking-factors Note that Google does not publish a list of ranking factors, so industry authorities have reverse-engineered these factors based on …

Search Engines perform a marvellous feat. Based on a text query, they produce a list of (usually) relevant results from the billions of pages on the World Wide Web. Moreover, they do this at lightning speed, with search results appearing as you type. To generate results, search engines employ three …

Display Ads – Introduction Display campaigns show visual ads on the Google Display Network. The Display Network enable advertisers to reach people on millions of websites, apps and Google-owned properties such as YouTube and Gmail. Benefits of Display Ads Expand beyond Google Search. Display campaigns reach people on 35 million …