Our Blog
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2 min read
Amazon tightens ASIN creation rules: what it means for UK sellers
MoreAmazon is tightening ASIN creation rules, and resellers are losing access to entire product categories. Vendors and third-party sellers can no longer create new ASINs for brands enrolled in Amazon Brand Registry unless they hold a formal Reseller role. The policy took effect June 1, 2026.
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1 min read
Weekly Amazon Seller Central News
MoreStay informed with the latest updates and developments in Amazon Seller Central. This week brings important news and insights that every Amazon seller should know about.
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1 min read
Seasonal listing optimisation: preparing for summer sales
MoreSeasonal listing optimisation: preparing for summer sales The summer shift in search behaviour Most brands waste their summer season by not adjusting their listings for seasonal demand. June through August is when search behaviour shifts. People are buying for holidays, garden projects, outdoor entertaining. Your listing optimisation from March is now working against you. The…
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3 min read
Amazon’s new FBM handling time requirement: what it means for sellers
MoreAmazon’s new FBM handling time requirement: what it means for sellers Amazon is tightening the screws on seller-fulfilled operations, and most FBM sellers are not ready. What changed Starting June 29, 2026, every seller-fulfilled SKU must have accurate SKU-level handling time settings. You can either enable Automated Handling Time or set it manually per SKU.…
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How to win Father’s Day sales on Amazon
MoreHow to win Father’s Day sales on Amazon Most brands waste June by treating it like any other month. Why Father’s Day matters Father’s Day is mid-month. It is the second-biggest gifting event after Christmas for many categories. If you sell anything men might want, you have four weeks to capture that demand. The mistake…
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2 min read
Amazon Seller Fulfilled Prime Speed Rules Change July 6, 2026: What You Need to Know
MoreAmazon is raising the minimum delivery speed requirements for Seller Fulfilled Prime (SFP) offers. On July 6, 2026, the rules change. More SFP offers will need national one-day or two-day coverage instead of regional fast shipping. Lose the Prime badge and you lose Buy Box share and conversion lift. Single-warehouse sellers are most exposed. If…
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1 min read
Amazon ASIN Creation Policy Crackdown: 30-Day Deactivation Notices Explained
MoreAmazon’s enforcement wave is targeting catalog hygiene violations. Sellers receiving 30-day deactivation notices for Brand-Generic abuse, duplicate ASINs, and variation stuffing must act immediately—especially with Prime Day in June. Learn what triggers deactivation and the critical steps to protect your ASINs.