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Performance Max Performance Max is a goal-based ad format that allows advertisers to access all Google Ads campaign types from a single campaign. It is a highly automated advertising programme …
Google Ads Editor is a free, downloadable application that lets you work offline and make bulk changes quickly and easily. The application is downloaded from the Google Ads site: https://ads.google.com/intl/en/adseditor/thankyou/ …
Keyword Research Creating Google Search Ads campaigns requires specifying lists of keywords which will trigger ads. Advertisers must research keywords and organise these into campaigns and ad groups based on …
Writing Successful Text Ads Where do Text Ads appear? When you create your ad, you specify a set of keywords. These are the searches that will trigger the display of …
Ad Preview and Diagnosis tool The Ad Preview tool is a tool in your account that helps advertisers to identify why an ad or ad asset might not be appearing. …
Search Ads appear at the top of the Search Engine Results Page (SERPS). To create search ads, advertisersspecify targets (Keywords) for which they wish their ads to appear and a …
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting …
Google’s Keyword Planner is a free tool for discovering new keywords related to your business. It also estimates the number of searches they will receive and the cost of targeting …
Campaign structure Google Ads is organised into three levels: account, campaigns, and ad groups. Account: An account is associated with a unique email address, password, and billing information. Campaign. Campaigns …
Conversion tracking is Google Ads functionality that records what happens after a user interacts with your ads and performs an action. An action could be purchasing a product, signing up …
Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across …
Basic Metrics There are Four basic metrics for PPC ad campaigns: Impression. An impression is the number of viewers to whom the ad is displayed. Impressions measure how often Google …
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