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Standard Shopping Campaigns Standard shopping campaigns are the original format of Google Shopping campaigns. Unlike Performance Max campaigns, they give the user multiple options to make adjustments to optimise campaign …

In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can …

Global merchant centre settings are accessed from the cog icon in the top menu. In this document, I will outline the most important settings. Business Details This section contains basic …

To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the …

ShopPay Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across …

Also available as a podcast. Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes …

Shopping campaigns promote online and local inventory, driving traffic to your website or local store. Product data from the Google merchant centre is used to set up Google shopping ads …

Also available as a podcast In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your …

Keywords eBay filters its search results by keywords. The more relevant, high-volume keywords you can squeeze into your listings, the more searches for which your listing will be served. eBay …

Also available as a podcast. In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales. Zik Analytics is a platform which …