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Basic Metrics There are Four basic metrics for PPC ad campaigns: Impression. An impression is the number of viewers to whom the ad is displayed. Impressions measure how often Google has displayed your ads, i.e. how relevant it considers your ads are to its users. Click. A click is an …
Choosing Campaign type Google is a sophisticated advertising platform offering various advertising formats that suit different advertising goals. Your choice of campaign type will be determined by your marketing goals, brand strategy and how much time you have available to manage campaigns. Campaign types include: Search Display Video Shopping App …
Also available as a podcast. In this week’s podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash flow? What problems can people have? How to avoid problems these problems Tips for optimising cashflow How can eCommerce businesses …
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep your campaigns up to date using all relevant keywords. Dynamic Search Ad headlines are generated using your website’s content. This …
Keyword Matching Types Keywords are words or phrases used to match ads with the terms for which people are searching. The keyword match types determine how closely the keyword must to match with the user’s search so that the ad can be included in the auction. For example, Broad Match …
Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor his formula for success!
Google ads can be optimised to improve ROI by focusing their targeting. A range of targeting options are available. These include: Keyword targeting (covered in another video) Device targeting. Targeting by mobile, tablet or desktop Location targeting. Targeting by country or region Ad scheduling. Bid different amounts at different times …
With Google Ads, there are several ways to bid for your ads, known as bid strategies. These include focusing on clicks, impressions, conversions or video ad views. Account Objectives Different advertisers will have different objectives for their campaigns. Examples include: Conversions, i.e. Getting people to make a purchase or perform …
Add Audience signals It is best practice to add customer and other audience data to your Performance Max Campaigns and continually add new people to those lists. Track conversions Performance Max Campaigns use conversion tracking of online sales to calculate your RoAS and hence the level of the bid for …
Also available as a podcast. In this week’s show, Trevor talks to Harry Drajpunch from Amware about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house or 3PL – what services do they offer? What mistakes do people make with fulfilment? What kind of merchants does …
Selling cross border is a great way to increase sales. In our retail company, Hello Baby, 50% of our sales are exported. Selling internationally is trickier for several reasons, but if you persevere, it can be a significant driver for your business Supplier issues Due to international distribution agreements, some …
Standard Shopping Campaigns Standard shopping campaigns are the original format of Google Shopping campaigns. Unlike Performance Max campaigns, they give the user multiple options to make adjustments to optimise campaign settings. Unlike Performance Max shopping campaigns, Standard Shopping campaigns do not include retargeting, which must be set up separately. Campaign …
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