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To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the …
ShopPay Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across …
Your daily budget is the average daily amount you want to spend for each campaign. It specifies the rough amount you are happy to spend each day over a month. …
Also available as a podcast. Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes …
Product feeds To run Google Shopping campaigns and be eligible for free Google shopping listings, you must submit a valid feed through the Google merchant centre. A feed file contains …
Shopping campaigns promote online and local inventory, driving traffic to your website or local store. Product data from the Google merchant centre is used to set up Google shopping ads …
Also available as a podcast In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your …
Keywords eBay filters its search results by keywords. The more relevant, high-volume keywords you can squeeze into your listings, the more searches for which your listing will be served. eBay …
Also available as a podcast. In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales. Zik Analytics is a platform which …
In this video, Trevor covers 7 tried and tested ways to grow your Amazon sales. These are: Amazon SEO Optimise your listings to increase the conversion rate Building listing history …
Also available as a podcast Cart abandonment is a big problem with up to 70% of carts abandoned before a sale is completed. With traffic becoming more expensive, this is …
Our retail arm had another run-in with Amazon seller performance recently. As ever this was traumatic, but we got it resolved. Here is what we learned in the process: Try …
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