Starting an Amazon FBA Business: Step by Step guide

Step 1: Opening an Account The first step to starting your Amazon FBA journey is setting up your Amazon Seller Central account. This process can take some time, as Amazon needs to verify your information. Here’s a step-by-step guide to get you started: 1. Choosing the Right Account Type When opening an account, it’s crucial […]

What is Shopify and Why You Should Use It

Shopify is an advanced e-commerce platform that empowers businesses large and small to create and manage ecommerce stores. Established in 2006, Shopify has grown to support over a million businesses worldwide. It provides a comprehensive solution for selling products online, offering tools and features that simplify the process of building, operating, and scaling an e-commerce […]

How eCommerce Entrepreneurs can use AI to boost sales with Alex Back from

Alex Back is a serial eCommerce entrepreneur. His latest venture, ⁠⁠ is an online platform for matching customers with their perfect couches. In this podcast, Trevor from ⁠Vendlab⁠ talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save […]

Understanding Email Marketing Metrics

Before launching an email marketing campaign, it is essential to understand your goals to know if your campaign is successful. Monitoring and analysing your email marketing performance is the best way to get to know your subscribers and discover what works for your business. Monitoring performance should be part of your email marketing strategy from […]

Email Marketing Campaign Email Design Best Practice

Email Design Consumers receive hundreds of emails every week. You must create a valuable, relevant, visually appealing, and compelling email design to stand out. This entails selecting fonts, colours, images, and layouts to increase engagement and click-through rates.  The best emails are concise, readable across various email clients and attention-grabbing. Why is design important? No […]

How to Creation Successful Email Marketing Campaigns

There are several steps to creating a successful email campaign in MailChimp. Clear Goal Each email campaign should focus on just one goal. Getting customers to convert on multiple calls to action (CTA) in an email will confuse them, leading to lower conversion rates. Simplicity is key. When setting your goal, use the SMART framework. […]

How to write compelling Email Marketing Campaign Emails

Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email. General Principles: Three Es of Email Jimmy Kim of Sendlane recommends keeping in mind […]

Creating MailChimp Pop Up Forms

What is a pop-up form An email pop-up is a window with form fields that appears on a website. It prompts the visitor to enter their email address, allowing the website owner to communicate with them via email. Pop Up forms are highly effective Email pop-ups are among the most widely used and effective email […]