Shopify Theme Settings

Theme settings is where the global setting for the Shopify theme are specified. These include colours, fonts, favicon and social media links.  These are: Colours This section specifies the colours for areas of the sites such as text and buttons.  Colours can be selected from a pallet or defined using  hex code. If you want […]

How to edit a Shopify Theme

Editing Shopify theme Shopify themes can be edited without the need for any technical knowledge.  From the Online store option in the LHS menu, click theme and customise theme.  Branding Sellers should customise their theme to reflect their branding Colour accents are set in theme settings and can be applied at the element level, e.g. […]

How to import & export Shopify products

If you have many products to upload to your store, then it will be very time consuming to do this manually.  You can use the export and import functionality to amend products or create new listings. Import and export functionality is available from the top RHS in the product screen Exporting products By exporting products, […]

How to use Shopify Marketing Apps

If you wish to market your store using an integrated marketing app, this is managed from Marketing in the main menu. The marketing menu is divided into three sections Overview.  Summary if your marketing campaigns Campaigns.  A list of your campaigns and their performance Automations.  Marketing automation such as abandoned cart emails To create a […]

Interview with Simon Severino from Strategy Sprints

Simon Severino is the CEO and founder of Strategy Sprints. Strategy Sprints helps companies scale quickly whilst freeing up the time of the company’s exec team to focus on building their business. Simons has great advice on how to scale your business whilst reducing your workload. Productivity should be about delegation, not just about doing […]

Sourcing products for Amazon FBA & Private Label with Tomer from Sourcing Monster

Today’s interview is with Tomer from Sourcing Monster. Sourcing monster is a YouTube channel devoted to helping people succeed at developing private-label products and selling them on Amazon FBA. Tomer runs his own FBA business and is very generous with his advice. Setting up a private label business is not easy, but Tomer has inspired […]

Anatomy of a Shopify Storefront

A Shopify store consists of distinct elements which come together to create the Shopify store.  Pages A page is a content page on the site that gives more information to visitors about a business and its product or services.  For example: About us Contact us FAQs Shopify pages are modular.  Content elements can be added […]

Why use Shopify?

There are plenty of website solutions out there, so why Shopify?  In fact, why a website at all? Why build a website The popularity and ease of use of Amazon and other online marketplaces mean that many brands do not even bother building their own eCommerce site.  Whilst this saves money and time, there are […]

How to use Shopify Analytics

Shopify Analytics Shopify has a native set of website performance reports (called Analytics) which is accessed from The LHS menu. Shopify Analytics enables sellers to understand the behaviour of their customers and make adjustments to their store to increase sales. Analytics has three main sections Dashboard.  Overview of your store’s performance, e.g. sales, orders, conversion […]