Creating a Shopify Product Collection
Collections are accessed from the LH main menu Collections in Shopify are used to group together products. These collections can then be used to populate the navigation or in featured sections of the website. Types of collections There are two types of collection: automated and manual. Manual. Products are added manually to a collection. Automatic. […]
Choosing a theme for your Shopify Store
A theme determines the look and feel of a Shopify storefront. Shopify provides a range of free themes, or if you require something different, there is also a paid-for theme option. Themes are selected in online storefront > themes. Customising themes All themes can be edited in a theme editor. We will discuss editing the […]
Webinar: How to survive Amazon Suspensions.
Amazon Account suspensions are super scary, but they are not the end of the world. My businesses have successfully reactivated accounts multiple times and in this webinar, I will go through best practices for how to recover accounts and how to avoid suspension in the first place Time: 7th October 2021. 3p.m. UK time. Location: […]
eCommerce Business Blueprint
Ecommerce platform To run an eCommerce business of any scale will require an eCommerce platform. This will organise product data, publish to channels and manage sales. Platforms come in all shapes and sizes and there is a monthly or yearly cost involved. If you are running a business then it will be worth it. For […]
The benefits of web analytics
Web analytics can give business owners essential metrics about the performance of their website. These metrics can tell merchants: Who their customers are? How they find your business What they do when they get to your website From within these metrics, businesses can choose Key Performance Indicators (KPIs) against which to measure their website’s performance. […]
Choosing your Shopify account level
Setting up a Free Account You can try out Shopify free for 14 days without the requirement of entering credit card details. When creating a Shopify account, you will need the following information Name and address Email (verification required) Shop name. This is the name that is used in your free Shopify URL, e.g. name.myshopify.com, […]
Running a podcasting/publishing business with Chloe Thomas – Ecommerce MasterPlan
Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker. We talked about: Tell us about what you do? How did you get started? How do you describe yourself – a writer, podcaster, ecommerce […]
Boosting your Amazon sales: Sponsored Products, Amazon Business and Dynamic Pricing
Dynamic Pricing With price being a significant factor in determining which offer gets placed into the buy box, it is vital to monitor price carefully and adjust pricing to remain competitive. If you are selling many products, it becomes impractical to price manually, and it is best to use one of the many ‘repricers’ available […]
Amazon Fulfilment Options: FBA, SFP, Pan-EU FBA and FBM
Fulfilment is a significant factor on Amazon as it is a crucial factor in buy box ranking. Merchants can choose between Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM), and Seller Fulfilled Prime (SFP). Fulfilled by Amazon FBA is Amazon’s wildly popular fulfilment service. Items are stored in Amazon warehouses and shipped by Amazon to […]
Amazon for Brands – Brand Registry, Branded Storefronts & FBA
Brand Registry Amazon actively encourages brands to sell directly to Amazon customer and has launched a range of tools to enable brands to protect and promote their brand on Amazon. Brand Registry enables brand trademark owners to register their brand with Amazon. Once the brand is registered, brand owners can do the following: Create a […]