Understanding Amazon Pricing
Importance of the buy box The 83% of sales come from seller who hold the buy box. The Buy Box rotates between sellers (including Amazon) who have Buy Box Eligibility and are competitively priced. Although pricing is a major factor, having the lowest price does not guarantee the Buy Box. The Buy Box price is not always […]
Pros and Cons of Amazon FBA
Amazon FBA programme is a great way to reach prime customer in the UK and beyond. It is cheap to use with no long-term contracts and international in scope. However, there are some quirks of the system which sometimes make it a challenge to manage. Pros PAYG fulfilment house with benefits Unlike most fulfilment houses, […]
How to Launch an Amazon Business
Interested in starting an Amazon Business? This post summarises the stages required to set up an Amazon business, with links for more information. Stage 1: Account opening While opening an Amazon account is not difficult, it can take a few days, getting started early is best. In addition, Amazon can reject a submission, so be […]
How to use Amazon Sponsored Ads Reporting
Dashboard The dashboard shows a snapshot of performance across all campaigns or portfolios of campaigns (if selected). In addition, the user can select up to five metrics to be displayed on the graph, which will show performance over time. Downloadable Reports Reports can be downloaded from the LHS menu (click the hamburger icon). Sponsored product […]
Launching an Own Label Brand & Optimising Amazon PPC with Travis Zigler from Eye Love & Profitable Pineapple
In this episode of eCommerce Odyssey, Trevor talks to Dr Travis Zigler, an optometrist (eye doctor) turned eCommerce entrepreneur. Previously, he owned two optometry practices, which he sold in 2017 to focus on eCommerce. He is the founder of Eye Love, a brand focusing on a condition known as dry eye. Travis uses the profits […]
How to Optimise Amazon Sponsored Ads Campaigns
Optimisation – Sponsored brands Low impressions (Products and brands) If your ad isn’t receiving impressions, there may be an issue with your keywords, bids, or budget. Low click through rates (Brands) If your ad is receiving impressions but few clicks, shoppers may not be responding to your ad creative. Test different elements of the ad […]
Get Actionable insights from your Amazon Sales data with Rael Cline from nozzle.ai
In this episode of the eCommerce Odyssey Podcast, we talk to Rael Cline from Nozzle.ai. Nozzle turns raw data into actionable insights that help you grow your business on Amazon. Amazon sellers have long been frustrated with the lack of customer data available to them. This data is essential for making informed business decisions but […]
Raising money to grow your Amazon business with Juan Ignacio García Braschi from Boopos
Boopos is a financial company founded by Juan Ignacio García Braschi. They are focused on helping e-commerce companies fund acquisitions. They provide non-dilutive revenue-based financing to e-Commerce and Saas Businesses. Get mid to long term and multipurpose financing to buy a new business or grow your own. Juan was talking to Trevor Ginn from Vendlab, […]
Building a White/Own label brand business on Amazon with Issac Kuhlman from Real Coaching
In this episode of the eCommerce Odyssey Podcast, Trevor talks to Issac Kuhlman from Real Coaching. Real coaching is a programme that helps Amazon FBA businesses launch and scale their businesses. Issac is free from the BS which surrounds many coaches and has lots of thoughtful advice for new businesses. We discuss: The Real coaching […]
Running a successful Amazon business with Lesley Hensell from Riverbend Consulting
In this episode of the eCommerce Odyssey, Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/). Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses. Lesley has many useful insights and tips to share if you are interested in Amazon. […]