For each transaction, the buyer and seller can rate each other by leaving feedback. A buyer can leave positive, neutral or negative feedback along with a comment. Feedback is a vital part of eBay’s ecosystem and provides buyers with confidence that they are dealing with a reputable seller.
Feeback profile
Every eBay member has a Feedback Profile, which includes basic information about the member and the feedback that their trading partners have left for them. For each transaction, the buyer and seller can rate each other by leaving feedback.
A buyer can leave positive, neutral or negative feedback along with a comment.
If a seller wants to leave feedback for a buyer, they can leave positive feedback and a short comment.
Example feedback profile page: https://www.ebay.co.uk/fdbk/feedback_profile/hellobabydirect
Detailed seller ratings
Alongside the feedback rating, the buyer can also rate the seller on additional criteria know as detailed seller ratings. These are:
- Accuracy of the item description
- Communication
- Dispatch time
- Postage and packaging charges
These detailed seller ratings do not count toward the Feedback Score and are anonymous. This means that sellers can not tell which buyer left which detailed rating, so buyers can feel free to leave ratings that honestly tell the story about their experience.
Note: detailed seller ratings cannot be revised.
Revising feedback
A seller can request a feedback revision from their account. This request can either be accepted or declined by the buyer.
Feedback cannot be revised unless a revision request is sent. A revision request is sent from the feedback form.
Feedback best practice
eBay sellers should closely monitor their feedback as your feedback percentage indicates your trustworthiness as a seller. If you receive negative feedback, you should:
- Respond to all negative feedback with a message
- Contact the buyer to see if there is anything that can be done to remedy the situation
- Send a feedback revision request if they agree to change their feedback
You are eligible for 5 feedback revision requests per 1,000 feedback received in the past 12 months. This is done from the feedback forum > request revision
https://pages.ebay.com/services/forum/feedback.html
Feedback automation
The leaving of feedback can be automated from Seller Hub > Listings > automation preferences. The options are:
- Buyer has paid for this item.
- Buyer has paid for this item and left me positive feedback.
One of more feedback notes can also be specified to leave alongside the feedback score. If more than one is given, eBay will use them in rotation.
