How to create eBay Variation listings

Bay variation listings allow multiple versions of a product to be sold from a single listing.  For example, a shoe might come in numerous sizes or colours. 

An example eBay listing variated on colour and size.

Instead of creating a separate listing for each option, all variations can be sold from a single listing.  This has two advantages:

  • Customers can find all the options they want from one listing
  • A single listing can build more listing history and perform better in best match

On the downside, variations are more time consuming to list and cause problems with 3rd party listing tools.

Variations are only available for fixed price items.