How eCommerce Companies can Drive Sales using NFTs with Dimitri Nikolakakis from DimNiko Agency
In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can eCommerce businesses use NFTs Why would an eCommerce business want to do this? Can you give an example of successful NFT use What technology is […]
Google Merchant Centre Settings
Global merchant centre settings are accessed from the cog icon in the top menu. In this document, I will outline the most important settings. Business Details This section contains basic information about your business. About your business. Enter your business address and phone number Website. Verify ownership of your website Logo + Branding. Upload logos […]
Google Ads Ad Rank and Quality Score
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. When a user searches, Google displays a list of adverts next to the natural search results […]
5 Ways to Increase your Shopify Sales – SEO, ShopPay, Google Shopping Ads, Free Shipping & Email
ShopPay Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across multiple Shopify checkouts, saving time and improving conversion. Shopify says that ShopPay has a 72% better conversion rate. Abandoned cart emails Up to 70% of […]
How to use Google Ads Budgets and Shared Budgets
Your daily budget is the average daily amount you want to spend for each campaign. It specifies the rough amount you are happy to spend each day over a month. Your daily budget can be edited at any time. They can be set at the campaign level, or across multiple campaigns (Shared Budget). Google optimises […]
eCommerce Law with Paul Rafelson of Rafelson Law
Also available as a podcast. Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes Product Compliance Ecommerce M&A Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their detailing with the tech giants.
How to Create and Optimise Feeds for Google Shopping Ads
Product feeds To run Google Shopping campaigns and be eligible for free Google shopping listings, you must submit a valid feed through the Google merchant centre. A feed file contains a list of products you wish to promote through the Merchant Center. Example XML feed file can be found here: https://www.hellobabydirect.com/media/feeds/GSIntBelow2kg.xml This file is hosted […]
Introduction to Google Shopping – Best Google Ads format for eCommerce
Shopping campaigns promote online and local inventory, driving traffic to your website or local store. Product data from the Google merchant centre is used to set up Google shopping ads in the Google Ads interface. How Google Shopping ads work Merchants set up Shopping Ads campaigns in the Google ads interface alongside other formats like […]
How to dominate you Amazon category with Will Haire from BellaVix
Also available as a podcast In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your category. We talk about: Using off-Amazon advertising to drive traffic to Amazon listings Amazon DSP Amazon marketing strategies
7 Ways to sell more on eBay
Keywords eBay filters its search results by keywords. The more relevant, high-volume keywords you can squeeze into your listings, the more searches for which your listing will be served. eBay searches the title and descriptions when generating search results. Include your keywords in both and use as many of your title’s 80 characters as possible. […]