FBA is in many ways a brilliant service, as can be seen by its enormous popularity.  Benefits include: Easy Amazon does most of the work including customer service and delivery and you have the benefit of selling to Amazon’s enormous customer base. Pay as you go fulfilment service with no …

Managing sales obtained on Amazon sites outside your home country is much the same on all Amazon sites, however there are some additional factors to consider: Customer service Customer service should be in the native language of the site. There are companies to whom it is possible to outsource international …

For a product to appear in the Amazon search, the product listing must contain the searched keyword. Without it, the customer will not see your product. Include all the relevant keywords on your product page. A listing contains many content areas and we will be discussing how to create an …

Returns are a fact of ecommerce life and Amazon is no different. Stay on top of returns to maintain good feedback and metrics. Also, customers may start returns when there are problems with an order. Return settings Returns setting are managed from Settings > Return Settings.  This includes: Authorisation of …

Under Inventory > Seller Globally there is a tool which assists with international expansion.  This section has tools which help with the following: Launch international accounts.  By opening seller account for other Amazon countries through this tool, these accounts will be linked and then be available though the same login …

The Amazon Shipping template sets the shipping destinations available for each product.  These are set up under Setting > Shipping settings > Shipping templates.  Each seller can have a maximum of 20 templates. Price Calculation Shipping templates calculate shipping in two ways: Per items/weight based.  Fixed price per items and …

In effect, Amazon is one of the world’s biggest search engines and rivals Google as a first port of call for consumers researching products. As Amazon search has become more and more important to merchants, a new discipline of Amazon Search Optimisation has emerged, focused specifically on improving performance in …

Amazon Business is Amazon’s business focused offering.  Registering for the programme allow merchants to: Offer business specific pricing Provide invoices for business from within the Amazon system Registering for the programme It is free to register for Amazon business and this is done from Setting > Account Info > Your …

Amazon account levels – differences There are two different levels of Amazon account Individual (Basic) Seller This account levels of for individual with only a few items to sell every month No monthly fee No listing fees £0.75 per item sold Referral fee on sold items (standard 15%) Professional Seller …

Mystified by Amazon’s product listing page? Help is at hand! The Amazon listing can be split into several distinct sections. Title. The product title is a maximum of 200 characters and you should aim for at least 80 characters. Include your top 5 keywords and capitalise each word Images. Aim …

Amazon is serious about its performance metrics and getting on the wrong side of them can get an account suspended or even permanently closed. Merchant Feedback Once an order has been placed, a buyer can leave feedback for the seller.  This is distinct from reviewing the product.  A score of …

Manage order Screen Amazon orders can be managed from the managed order screen in the main.  If you are selling from a unified EU or NA account orders from all linked accounts will be shown. Delivery promise When purchasing an order from Amazon, a promise will made to the customer …