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Enhanced brand content or A+ content is a rich media area which is toward to the bottom of each Amazon listing under the title ‘From the manufacturer’.   Amazon says that creating A+ content improves conversion rate by up to 10%. The process for creating A+ content is as follows: Got …

There are a number of actions which can be performed from within brand registry Reporting violations If a brand is infringing your IP on Amazon you can report it for the following reasons: Copyright infringement Trademark infringement Parent infringement Design right infringement Violations can be reported form the Protect menu …

Amazon Brand Registry is a global service with tools to help you protect your Brand’s intellectual property (IP), find and report violations, and share information that can help Amazon prevent violations. For example,a brand owner canreport fake products, enabling buyers to remain safe. Benefits of Brand registry Above reporting infringements …

A variation listing is where more than one buying option is available from the same product listing page.  Variations listing are enable buyers to have more choice but are more fiddly to create. Parent child relationships Variations are created using what is know as the SKU Parent-child relationship Parent SKU.  …

You can find Business Reports under the Reports tab in your seller account. The following types of Business Reports are available: Sales Dashboard, Business Reports by Date and by ASIN, and Amazon Selling Coach. Data for these reports are generally available for up to two years. Seller Dashboard The seller …

Amazon Selling Coach Reports offers personalised recommendations to guide you in maximising your effectiveness as a seller. The report’s sections are: Inventory Opportunities Restocking advice back on your sales over the past seven days. Product Opportunities Products which customers have recently shown interest in and which have limited availability on …

This can be a bit tricky.  There are several methods to discover what you are being charged at a product level. Fulfilment fees FBA fee preview report.  This should in theory have the fulfilment fees your FBA inventory, but in practise quite a few items are missing.  See an annotated …

Sending inventory to FBA is managed rom Inventory > Manage FBA shipments Shipping plans For items to be sent to an Amazon warehouse, they need to be added to a shipping plan.  There are two ways to do this From inventory select the FBA product and from the Action drop …

There are several different fees to consider when sending FBA stock: Fulfilment fees.  A fulfilment fee is changed on each order based on the item size Storage fees.  A monthly storage fee is charged based on the actual storage used Optional fees.  These are fees for optional extras such as …

There are several options for creating FBA items. This post looks at how to convert FBM to FBA and also how to create new products as FBA listings. Converting items form FBM to FBA – Manually FBM items can be converted to FBA listings one at a time via the …

Before sending up your FBA inventory for the the first time there are a number of setting which must be specified in Settings > Fulfilment by Amazon. Cross border fulfilment settings.  Pan European FBA is a programme where listings can be delivered across Europe at the delivery rate of the …

FBA is in many ways a brilliant service, as can be seen by its enormous popularity.  Benefits include: Easy Amazon does most of the work including customer service and delivery and you have the benefit of selling to Amazon’s enormous customer base. Pay as you go fulfilment service with no …