Improving Shopify conversion rates with Shaun Brandt from Oddit
Also available as a podcast. Shaun Brandt from oddit.co is an expert in website conversion. Trevor talked to him about boosting the conversion rate by removing barriers to the online purchasing experience. Problem with Shopify templates As themes are easy to install on Shopify, there is a tendency to think that the themes are optimised […]
How to Maximise Google Ads Performance using Performance Max with John Horn of the Stub Group
Also available as a Podcast. In this week’s podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format. What is Performance Max Performance Max campaigns use machine learning to […]
7-Figure Q4 & Black Friday Email Formula with Reinis Krumins from Agencyjr.com
In this week’s podcast, Trevor talks to Reinis Krumins from email marketing Agency agencyjr.com about how to kick it out of the park with email sales this Q4. Also available as a podcast. 4 Phase Q4 Email plan Reinis recommends a four-phrase approach to email this Q4 Re-engaging the email list. Warming up the email […]
5 Key eCommerce Metrics with Ben McAdam from Profits Collective: Revenue, Margins, Marketing, Owner Pay & Profit
This interview is available on Youtube and as a Podcast. Ben McAdam is a founder of Profits Collective and a Profit Coach and Virtual CEO. In this podcast, we talk about the five key metrics on which every eCommerce business should focus. Revenue Revenue is your income from sales. If you do not have revenue, you […]
Understanding Site Speed and Core Web Vitals with Shawn O’Neill from Speed Sense
This interview is available on Youtube and as a Podcast. Shawn O’Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience Why is site speed important? Website speed is important for three […]
Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy
Listen to the podcast on Anchor.fm In this week’s podcast, Trevor talks to Raul Galera from Referral Candy about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by […]
How to Create Great Website SEO Content with Katrina McKinnon from Copysmiths
In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put […]
Using Email Marketing to Increase sales with Kelsey Johnson from AWeber
In this week’s podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business. Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at […]
Using Interactive Quizzes on Shopify to improve Conversion with Gen Furukawa from Prehook
In this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers What is a quiz A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want […]
Shopify Usability with Adam Pearce from Blend Commerce
Adam Pearce works for the leading Shopify usability agency Blendcommerce. Having just launched our own Shopify storefront, in this week’s eCommerce odyssey Podcast, Trevor took the opportunity to pick Adam’s brains on maximising the conversion rate of Shopify storefronts. Some key take aways are below: Put all relevant information on product pages Given that most […]