Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy

Listen to the podcast on In this week’s podcast, Trevor talks to Raul Galera from Referral Candy about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by […]

How to Create Great Website SEO Content with Katrina McKinnon from Copysmiths

In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put […]

Using Email Marketing to Increase sales with Kelsey Johnson from AWeber

In this week’s podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business.  Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at […]

Shopify Usability with Adam Pearce from Blend Commerce

Adam Pearce works for the leading Shopify usability agency Blendcommerce.  Having just launched our own Shopify storefront, in this week’s eCommerce odyssey Podcast, Trevor took the opportunity to pick Adam’s brains on maximising the conversion rate of Shopify storefronts. Some key take aways are below: Put all relevant information on product pages Given that most […]

How to optimise your eCommerce Pricing with Burc Tanir from Prisync

In this edition of the eCommerce Odyssey Podcast, we discuss dynamic pricing with Burc Tanir from Prisync. Prisync is a competitive price monitoring and repricing tool which enables customers to increase sales and profit by altering pricing in real-time based on market conditions. Key takes aways: Automate your Pricing Tracking price manually is very time […]

Livestreaming & live Commerce with Nicholas Bailliache from eStreamly

Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to […]

Using charitable giving to boost your eCommerce sales with Andrew Forman from Givz

Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in […]

How to Sell your eCommerce Business – Interview with Ben Leonard from Ecom Brokers

In this episode of the eCommerce Odyssey Podcast, Trevor talks to Ben Leonard from Ecom Brokers ( Ecom Brokers was founded by Ben Leonard and Allison Walker. Ben had recently gone through the sales of his eCommerce business and was not happy with the brokers he used for the sale. So, he partnered withed his […]