How Google’s Search Engine Works: Crawling and Indexing
Search Engines perform a marvellous feat. Based on a text query, they produce a list of (usually) relevant results from the billions of pages on the World Wide Web. Moreover, they do this at lightning speed, with search results appearing as you type. To generate results, search engines employ three processes: Crawling: Search the Internet […]
How to Create Great Website SEO Content with Katrina McKinnon from Copysmiths
In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put […]
Why Search Engine Optimisation (SEO)
What is SEO? Search Engine Optimisation is the process of configuring a website to appear highly in the natural or free search engine results for searches relevant to your business. These are the results to the left of the Google results page generated by the Google search algorithm. Google takes no payment for positioning in […]
Search Engine Marketing: Natural/Organic Search Engine Optimisation (SEO) vs Paid Search
Search Engine Marketing: Search Engine Optimisation and Paid Search The opportunities for businesses to promote their businesses via search engines are Search Engine Optimisation (SEO) and Paid Search. Search Engine Optimisation Search Engine Optimisation is the process of configuring a website to appear higher in the natural or free search engine results for searches relevant […]
Off-Page SEO – Building Website Authority
Google’s great insight that allowed them to build a better search engine was the value of links as a mechanism for differentiating between sites. Whereas earlier search engines just looked at the text on a page, Google considered the relationships between sites. Each link was considered a vote, and sites with many incoming links (often […]
Technical SEO – Javascript, Scheme, Usability and Mobile
Google aims to serve its users with high-quality sites which quickly answer their query. Consequently, it has started to consider a range of factors related to the site’s performance and technical architecture. Since the technical structure can have a massive impact on its performance, it is essential to understand the factors that can affect performance. […]
Search Engine Optimisation (SEO): Website Crawling
As we have discussed previously, producing search engine results involves several distinct processes, and many factors must be considered to build and maintain a high performing website. Crawling. Can search engines find your pages and read their contents? On-Page SEO. Creating compelling content which answers searcher’s queries and ranks highly for relevant keyphrases Technical SEO. […]
Black Hat and White Hat SEO
Search Engine Optimisation techniques divide into two types: Black Hat and White Hat SEO. Black Hat SEO Black Hat SEO techniques try to trick search engines into thinking that a website is relevant for a particular search term by manipulating weakness in the search engine’s algorithm. One example of an old black hat technique is […]
Interview with Jamie Riddell from Escaping Gravity
Jamie Riddell has been at the forefront of Search Engine Optimisation for over 20 years and his latest venture is Escaping Gravity, a Global SEO agency for Challenger brands. SEO was one of the first things which got me excited about eCommerce, so it was great to discuss the latest developments with Jamie. Amongst other […]
How Search Engines Work
Search engines perform a marvelous feat. Based on a text query, they produce a list of (usually) relevant results from the billions of pages on the World Wide Web. Moreover, they do this at lightning speed, with search results appearing as your type. Crawling and Indexing Search engines do not achieve this by searching the […]