Building an email marketing list
Customer Opt-in You need permission to add emails to your list, not just from a marketing standpoint but also legally. Receiving unsolicited marketing emails (i.e., spam) is annoying for customers and, in many places, is against the law. To give consent to be contacted, subscribers need to ‘opt-in’ to receive marketing messages from you. Permission […]
Choosing email marketing software
Unless you have a tiny email list, sending an email marketing campaign requires specialist email marketing software. You will also need a strategy for building your list in a way that does not alienate your customers and or falls foul of the law. Choosing Email Marketing Software Email marketing software is a dedicated software tool […]
Google Analytics
Google Analytics is Google’s free web analytics package and has become the industry standard. It is hugely powerful, supplying website owners will a vast array of metrics about their website. Google Analytics does not just collect data from your site. It generates reports to display that data intelligently. These reports are what you can use […]
Google Optimise, A/B testing and Multi-variate testing
Once you have your website analytics package installed, you can start to understand its performance and look for ways to improve it. A web page consists of several disparate elements, all of which work together to influence your users in ways that are not always intuitive. As a result, the only way to truly test […]
Basic Web Metrics & KPIs (Key Performance Indicators)
Basic Web Metrics These basic web performance metrics make up the basic building blocks of understanding what users are doing on your website and can be combined to create more advanced metrics (see below). Sessions A session is a period of user activity on a website. For example, a user may come to your site, […]
Benefits of Web Analytics
Web analytics is the measurement of visitors’ behaviour on a website, giving website owners vital information on who is visiting a website and what they are doing. If appropriately managed, this information can inform marketing activities and website design, leading to increased traffic and higher sales. Many businesses, however, do not measure the performance of […]
Shopify Theme Settings
Theme settings is where the global setting for the Shopify theme are specified. These include colours, fonts, favicon and social media links. These are: Colours This section specifies the colours for areas of the sites such as text and buttons. Colours can be selected from a pallet or defined using hex code. If you want […]
How to edit a Shopify Theme
Editing Shopify theme Shopify themes can be edited without the need for any technical knowledge. From the Online store option in the LHS menu, click theme and customise theme. Branding Sellers should customise their theme to reflect their branding Colour accents are set in theme settings and can be applied at the element level, e.g. […]
How to import & export Shopify products
If you have many products to upload to your store, then it will be very time consuming to do this manually. You can use the export and import functionality to amend products or create new listings. Import and export functionality is available from the top RHS in the product screen Exporting products By exporting products, […]
How to use Shopify Marketing Apps
If you wish to market your store using an integrated marketing app, this is managed from Marketing in the main menu. The marketing menu is divided into three sections Overview. Summary if your marketing campaigns Campaigns. A list of your campaigns and their performance Automations. Marketing automation such as abandoned cart emails To create a […]