Creating Great Organic and Paid TikTok Content with Lauren Schwartz from Loft 325
In this week’s eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok. Available on YouTube or as a Podcast. What is Tiktok Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than […]
Creating a Single Source of Truth for your eCommerce Store with Maximilian from Klar
Also available as a podcast on all good platforms In this episode of eCommerce Odyssey, Trevor Talks to Maximilian Rast from Klar about how to measure performance across your eCommerce business. Businesses sell through many channels and drive traffic across numerous different advertising platforms and campaigns. By combining this data, you can get a more […]
July 2022 VendLab Newsletter
I hope the sun is shining on you wherever you are! It is super hot here in the UK. Tip of the month Referral schemes are a great way to improve your word-of-mouth marketing and reward your customers for publicising your business. The most successful referral schemes are double-sided, i.e. they reward both the referrer […]
How to Improve Referral Program Performance with Jay Gibb from CloudSponge
Listen to this podcast on Anchor.fm In a follow-up to our previous podcast on how to set up referral programmes, Trevor talked to Jay Gibb from CloudSponge about how to improve the performance of referral programmes. What is a referral scheme for eCommerce? If your service is good, word-of-mouth marketing will already be happening for […]
Combining Email and SMS marketing to increase ROI with Jason K. Williamson of e2.agency
Jason K Williamson for e2.agency is a specialist in combining SMS and Email marketing to turbo charge your repeat purchase rate. In the week’s podcast, Trevor picks his brains on how to get the most out of your retention marketing campaigns. What are the best strategies in 2022 for getting customers to return to your […]
Using Email Marketing to Increase sales with Kelsey Johnson from AWeber
In this week’s podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business. Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at […]
Using AI to improve customer retention with Shanif Dhanani from Apteo
Using AI to improve customer retention with Shanif Dhanani from Apteo Apteo is a platform which uses AI to automate and personalise marketing campaigns. We talked to Shanif Dhanani from Apteo to get their tips on how to increase your customer retention and how AI can help. 5 Top things which eCommerce stores should be […]
How to Automate your Shopify Store with Kaus Manjita from getmason.io
In this week’s podcast, Trevor talked to Kaus from Mason, a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and Benefits of automating a Shopify store? Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save […]
Increasing Cross Border Sales with Andy Hooper from Global eCommerce Experts
International Ecommerce Opportunity In this week’s episode of the eCommerce Odyssey Podcast, Trevor talked to Andy Hooper from Global eCommerce Experts about all things Cross Border Trade. The Cross border Opportunity is as big as ever Brexit and the general economic condition have made international trade more difficult. However, merchants should not give up on […]
How to use Shipping Updates to Increase Repeat Purchases on Shopify
In this week’s eCommerce Odyssey Podcast I talked to Kiril Kirilov cofounder of rush.app about how they improve delivery communication on Shopify. Rush is an app that is deeply integrated with over 400 couriers with the aim of closing the loop between ordering and delivery. Not only do they help improve customer service, but they […]