In the latest eCommerce odyssey podcast, Trevor interviews Dean Niesten and Rik Koopman from Social Media agency Dr Traffic. Amongst other things they talked about:
- What does Dr Traffic do?
- What investment would you recommend in organic vs. Paid Social
- What is the best measure of ROI in social
- What ROI should merchants aim for?
- What are the channels you would recommend investing in?
- Where do you see Facebook/Instagram eCommerce solution going?
- What has inspired you recently?