Conversion Rate Optimisation & Conversion Value optimisation with Valentin Radu from Omniconvert

In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert.  Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research.

We talked about:

  • Tell us about Omniconvert
  • How are smart companies managing their website CRO?
  • How do you see websites evolving over the next few years?
  • Will services like Shopify mean all websites are the same?
  • What is your favourite eCommerce growth tactic post iOS 15?
  • How should companies best use zero and first-party data to grow?
  • What are your tips for increasing customer lifetime value?
  • What is customer value optimisation in Ecommerce?
  • Do you think that CRO will merge with CVO?
  • What has inspired you recently?

Valentin was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.