In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research.
We talked about:
- Tell us about Omniconvert
- How are smart companies managing their website CRO?
- How do you see websites evolving over the next few years?
- Will services like Shopify mean all websites are the same?
- What is your favourite eCommerce growth tactic post iOS 15?
- How should companies best use zero and first-party data to grow?
- What are your tips for increasing customer lifetime value?
- What is customer value optimisation in Ecommerce?
- Do you think that CRO will merge with CVO?
- What has inspired you recently?
Valentin was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.