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Google’s great insight that allowed them to build a better search engine was the value of links as a mechanism for differentiating between sites. Whereas earlier search engines just looked at the text on a page, Google considered the relationships between sites. Each link was considered a vote, and sites …

Our founder, Trevor Ginn has been featured on the eCommerce Master plan podcast! Trevor talks about his journey as an entrepreneur and his take on the future of ecommerce.

Promotions Manager provides eBay Shop subscribers with an easy way to set up special offers on eBay. Promotions can help you attract more buyers, clear old stock, increase average order size, and even lower postage costs by bundling more items per order. You can set up four different types of …

You do not need to have a Shop subscription to sell as a business on eBay. However, an eBay Shop can help you reach the right customers, manage orders and build your brand. Your buyers can learn about you and your business and can browse your items through a customisable …

With 187m customers in 190 countries eBay is a great way to find new customers worldwide. There are two ways to sell internationally on eBay: Standard. Listing on your domestic site but making the product available for international purchase. Advanced international listing. Listing directly on international eBay sites.  These listing …

Unlike Amazon PPC ads or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. It is by design a much simpler tool. To promote listings, sellers specify the additional commission they are willing to pay to get a sale. Promoted listings appear at the top and bottom of the …

If a buyer does not pay for an item, you should start an unpaid item case to claim back the fees. This can be done from the order profile in seller hub > orders To automate this process you can engage the unpaid item assistant.  This will automatically start an …

For eBay sellers, having your listing appear number one in search results is crucial. Buyers tend to click on and buy from the listings which appear first. eBay is, in effect, a product-focused search engine.  Each time a user performs a search on eBay, eBay generates a list of results …

To appear for relevant searches, the listing must include the keywords which users are searching. The keywords used in your listing should include: Product name Brand Product type Synonyms for product type e.g. nappy (uk name), diaper (US name) When creating listings, take time to research keywords around your product …

Your performance as a seller is tracked by eBay and can be seen from Seller Hub > Performance. Maintaining a good seller rating and feedback rating is important for four reasons: Sellers with better performance metrics will perform better in eBay’s best match search algorithm Top rated sellers are eligible …

Neil Twa is the founder of Voltage Direct marketing, an Amazon growth consultancy. Voltage specialises in launching their own private label brands, and coaching others to launch their own successful Amazon businesses. We discussed: How did you start Voltage What does your sixleaf software do? How do you identify good …

Webinar we ran for the Department of International Trade in the UK on Amazon fulfilment options. Topics covered included: Fulfilment options including FBA Fulfilment options What is FBA Creating FBA listings Creating shipping plans Managing stock levels