How to use Amazon Sponsored Ads Match Types
Match types help control how shopping queries are matched with the keywords you are bidding on. They provide you with additional control to help you reach your campaign goals. Each match type provides different opportunities for your ad to display when shoppers for an item. In general, the broader the match type, the higher the […]
How to use Amazon Vouchers to grow your sales
You can offer discounts on a single product or a set of products and enjoy automatic merchandising for your voucher through Amazon. Customers can discover vouchers through the following options: Vouchers home page Search results Product detail pages The Offer Listings page In their carts Add products to your voucher You can feature up to […]
How to use Amazon catalogue Drafts & Selling Applications
Drafts If a product does not upload successfully it will appear in Catalogue > Drafts. In Drafts the products can be filtered by issue (e.g. missing information, qualification requirements) and the data can then be either directly on the product product list or by editing the products. Once the require information has been added the […]
How to use Amazon Category Specific Product Upload files
Once a category specific file has been downloaded, then it is time to complete the data before uploading. The file is separated into a number of different sections. Which I will go through form left to right below. The required fields are at the left of the sheet with the optional fields to the left […]
How to use the Amazon Price & Quantity Flat File
The price and quantity file is for changing the price and quantity of listings. It has the following fields: SKU. Your stock number for a product as specified in manage inventory Price. No currency symbols. Minimum seller allowed price. Min price for the purposes of automatic pricing Maximum seller allowed price. Max price for the […]
Downloading a Category Specific Inventory Flat File from Amazon
When creating products bulk on Amazon it is first necessary to download a flat file template (know as Inventory Files for Specific Categories). This is done from Inventory > Add product via upload. A different flat file is requires for each category you want to create products in. The process for downloading the right flat […]
How to deal with Amazon seller account suspensions
As an Amazon seller, getting your seller account suspended can be a terrifying experience. The process is opaque, unaccountable and it is not possible to talk to anyone. In my opinion it is a manifestation of Amazon’s unaccountable monopoly at its very worst. For now there is no point in moaning about it, as sellers […]
Introduction to Amazon Sponsored Products and Sponsored Brands
With the ever-expanding range of products on Amazon, it can be difficult for new products to get traction as they have no sales history. As previously covered performance in the Amazon search is largely based on the historical performance of a listing i.e.: Sales history Reviews Conversion rate Waiting to build a sales history through […]
How to grow your Amazon sales: Deals
Deals can be accessed from Advertising > Deals in the Amazon Seller Central main menu. Lightning Deals are flash sales where a product is featured for several hours on theAmazon Deals page, one of the most visited pages on Amazon. 7-day Deals are also featured on the Amazon Deals page for up to 7 days […]
Understanding Amazon Payment Reports
Amazon payment reports can be accessed from the main menu under Reports > Payments. Payment reports is divided into the following sections: Payments Summary. This page summarizes your payment information. It shows your current total balance, available funds and recent pay-outs across all account types. Statement View. This view shows a graph which breaks down […]