How to create Amazon A+ Content

Enhanced brand content or A+ content is a rich media area which is toward to the bottom of each Amazon listing under the title ‘From the manufacturer’.   Amazon says that creating A+ content improves conversion rate by up to 10%.

The process for creating A+ content is as follows:

  • Got to Advertising > A+ content manager
  • Click Start creating A+ content in top RHS
  • Add and configure modules.  The are various module formats involving text and images
  • Assign ASINs from your brand
  • Submit for approval

Previously created A+ content can be edited in a similar fashion.

Example A+ content:

Below are some samples of Enhance Brand Content:

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