Enhanced brand content or A+ content is a rich media area which is toward to the bottom of each Amazon listing under the title ‘From the manufacturer’. Amazon says that creating A+ content improves conversion rate by up to 10%.
The process for creating A+ content is as follows:
- Got to Advertising > A+ content manager
- Click Start creating A+ content in top RHS
- Add and configure modules. The are various module formats involving text and images
- Assign ASINs from your brand
- Submit for approval
Previously created A+ content can be edited in a similar fashion.
Example A+ content:
Below are some samples of Enhance Brand Content: