How to use Amazon Sponsored Ads Reporting
Dashboard The dashboard shows a snapshot of performance across all campaigns or portfolios of campaigns (if selected). In addition, the user can select up to five metrics to be displayed on the graph, which will show performance over time. Downloadable Reports Reports can be downloaded from the LHS menu (click the hamburger icon). Sponsored product […]
Launching an Own Label Brand & Optimising Amazon PPC with Travis Zigler from Eye Love & Profitable Pineapple
In this episode of eCommerce Odyssey, Trevor talks to Dr Travis Zigler, an optometrist (eye doctor) turned eCommerce entrepreneur. Previously, he owned two optometry practices, which he sold in 2017 to focus on eCommerce. He is the founder of Eye Love, a brand focusing on a condition known as dry eye. Travis uses the profits […]
Organising Amazon Sponsored Products and Brands Campaigns
Adgroups A Sponsored Products Campaign is made up of one or more adgroups. These adgroups contain: As all products share the bids and other targeting in an ad group, it is best to include products of the same brand, category or products of a similar margin. When a campaign is initially created, it will have […]
How to Optimise Amazon Sponsored Ads Campaigns
Optimisation – Sponsored brands Low impressions (Products and brands) If your ad isn’t receiving impressions, there may be an issue with your keywords, bids, or budget. Low click through rates (Brands) If your ad is receiving impressions but few clicks, shoppers may not be responding to your ad creative. Test different elements of the ad […]
How to Sell your eCommerce Business – Interview with Ben Leonard from Ecom Brokers
In this episode of the eCommerce Odyssey Podcast, Trevor talks to Ben Leonard from Ecom Brokers (www.ecombrokers.co.uk). Ecom Brokers was founded by Ben Leonard and Allison Walker. Ben had recently gone through the sales of his eCommerce business and was not happy with the brokers he used for the sale. So, he partnered withed his […]
Conversion Rate Optimisation & Conversion Value optimisation with Valentin Radu from Omniconvert
In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research. We talked about: Tell us about Omniconvert How are smart […]
Get Actionable insights from your Amazon Sales data with Rael Cline from nozzle.ai
In this episode of the eCommerce Odyssey Podcast, we talk to Rael Cline from Nozzle.ai. Nozzle turns raw data into actionable insights that help you grow your business on Amazon. Amazon sellers have long been frustrated with the lack of customer data available to them. This data is essential for making informed business decisions but […]
How we launched our podcast!
We have been running a podcast for a few months and experiencing healthy listener growth. This post shares how we have launched and promoted our podcast. Recording a pocast We record the podcast via a Zoom meeting. Paid for versions of Zoom allow the video and audio to be recorded separately. Equipment I use: Yeticaster […]
Interview with Kaitlyn Studey of South Street & Co Marketing Agency
In this week’s edition of the eCommerce Odyssey Podcast, Trevor talks to Kaitlyn Study of South Street and Co, a marketing agency based in Orlando, Florida, USA. South Street & Co. was established in 2015 and helps small business owners reach more customers through great digital marketing, design and automation. Kaitlyn Study originalyl set her […]
Raising money to grow your Amazon business with Juan Ignacio García Braschi from Boopos
Boopos is a financial company founded by Juan Ignacio García Braschi. They are focused on helping e-commerce companies fund acquisitions. They provide non-dilutive revenue-based financing to e-Commerce and Saas Businesses. Get mid to long term and multipurpose financing to buy a new business or grow your own. Juan was talking to Trevor Ginn from Vendlab, […]