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In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can eCommerce businesses use NFTs Why would an eCommerce business want to do this? Can you give an example of successful …
Global merchant centre settings are accessed from the cog icon in the top menu. In this document, I will outline the most important settings. Business Details This section contains basic information about your business. About your business. Enter your business address and phone number Website. Verify ownership of your website …
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. When a user searches, Google displays a list of adverts next …
ShopPay Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across multiple Shopify checkouts, saving time and improving conversion. Shopify says that ShopPay has a 72% better conversion rate. Abandoned cart …
Your daily budget is the average daily amount you want to spend for each campaign. It specifies the rough amount you are happy to spend each day over a month. Your daily budget can be edited at any time. They can be set at the campaign level, or across multiple …
Also available as a podcast. Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes Product Compliance Ecommerce M&A Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their …
Product feeds To run Google Shopping campaigns and be eligible for free Google shopping listings, you must submit a valid feed through the Google merchant centre. A feed file contains a list of products you wish to promote through the Merchant Center. Example XML feed file can be found here: …
Shopping campaigns promote online and local inventory, driving traffic to your website or local store. Product data from the Google merchant centre is used to set up Google shopping ads in the Google Ads interface. How Google Shopping ads work Merchants set up Shopping Ads campaigns in the Google ads …
Also available as a podcast In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your category. We talk about: Using off-Amazon advertising to drive traffic to Amazon listings Amazon DSP Amazon marketing strategies
Keywords eBay filters its search results by keywords. The more relevant, high-volume keywords you can squeeze into your listings, the more searches for which your listing will be served. eBay searches the title and descriptions when generating search results. Include your keywords in both and use as many of your …
Also available as a podcast. In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales. Zik Analytics is a platform which helps sellers to research successful products to sell on eBay and other online platforms. Is eBay still worth selling on? …
In this video, Trevor covers 7 tried and tested ways to grow your Amazon sales. These are: Amazon SEO Optimise your listings to increase the conversion rate Building listing history Promotions Sell internationally Amazon sponsored ads Dynamic Pricing Amazon SEO (Search Engine Optimisation) Amazon is the world’s biggest product search …
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