How to use the Amazon Price & Quantity Flat File
The price and quantity file is for changing the price and quantity of listings. It has the following fields: SKU. Your stock number for a product as specified in manage inventory Price. No currency symbols. Minimum seller allowed price. Min price for the purposes of automatic pricing Maximum seller allowed price. Max price for the […]
Downloading a Category Specific Inventory Flat File from Amazon
When creating products bulk on Amazon it is first necessary to download a flat file template (know as Inventory Files for Specific Categories). This is done from Inventory > Add product via upload. A different flat file is requires for each category you want to create products in. The process for downloading the right flat […]
How to deal with Amazon seller account suspensions
As an Amazon seller, getting your seller account suspended can be a terrifying experience. The process is opaque, unaccountable and it is not possible to talk to anyone. In my opinion it is a manifestation of Amazon’s unaccountable monopoly at its very worst. For now there is no point in moaning about it, as sellers […]
Introduction to Amazon Sponsored Products and Sponsored Brands
With the ever-expanding range of products on Amazon, it can be difficult for new products to get traction as they have no sales history. As previously covered performance in the Amazon search is largely based on the historical performance of a listing i.e.: Sales history Reviews Conversion rate Waiting to build a sales history through […]
How to grow your Amazon sales: Deals
Deals can be accessed from Advertising > Deals in the Amazon Seller Central main menu. Lightning Deals are flash sales where a product is featured for several hours on theAmazon Deals page, one of the most visited pages on Amazon. 7-day Deals are also featured on the Amazon Deals page for up to 7 days […]
Understanding Amazon Payment Reports
Amazon payment reports can be accessed from the main menu under Reports > Payments. Payment reports is divided into the following sections: Payments Summary. This page summarizes your payment information. It shows your current total balance, available funds and recent pay-outs across all account types. Statement View. This view shows a graph which breaks down […]
How to create an Amazon Branded Storefront
Amazon branded storefronts are available to brands registered in brand registry and can be managed from Stores > manage stores. Multiple storefronts can be managed from the storefront as well as access to store insights (see below) The storefront is a modular based system which has the following features: Homepage Each store must have at […]
How to create Amazon A+ Content
Enhanced brand content or A+ content is a rich media area which is toward to the bottom of each Amazon listing under the title ‘From the manufacturer’. Amazon says that creating A+ content improves conversion rate by up to 10%. The process for creating A+ content is as follows: Got to Advertising > A+ content […]
Amazon Brand Registry Features
There are a number of actions which can be performed from within brand registry Reporting violations If a brand is infringing your IP on Amazon you can report it for the following reasons: Copyright infringement Trademark infringement Parent infringement Design right infringement Violations can be reported form the Protect menu option. Search for products by […]
How to use Amazon Brand Registry
Amazon Brand Registry is a global service with tools to help you protect your Brand’s intellectual property (IP), find and report violations, and share information that can help Amazon prevent violations. For example,a brand owner canreport fake products, enabling buyers to remain safe. Benefits of Brand registry Above reporting infringements of your intellectual property, Brand […]